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5 Retail Aspects to Optimize With Visitor Traffic Data

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Footfall Traffic data can be utilized to manage employee scheduling effectively according to busy and quiet traffic times. Based on historical visitor traffic trends and patterns, managers can be well informed when negotiating lease contracts, resulting in increased profitability.

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KPIs In Retail: 7 Essential Metrics to Level Up Your Retail Game

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Optimize prices & marketing promotions. Average transaction value (ATV) This metric helps you better understand how much shoppers spend in your store on average. A higher average transaction value (ATV) means that shoppers are buying your more expensive products or that they’re buying larger quantities.

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From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

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Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. For instance, you can detect which marketing strategies and promotional efforts are the most effective and which underperform.

ATV 52
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From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

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Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. For instance, you can detect which marketing strategies and promotional efforts are the most effective and which underperform.

ATV 52
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From Training to Recognition: Practical Tips for Improved Employee Performance

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You should base performance reviews on objective metrics such as shopper yield, ATV (average transaction value), customer reviews with ratings, and other sales-oriented data. Based on performance data, you can set new goals and provide healthy and constructive feedback to your employees.

ATV 52