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“It really was an impetus for how we could reassort for those rural stores, and how we think about pet food or apparel, ATVs or livestock feed — that’s what you’ll find in one of our rural locations,” she explained.
This year, the category has seen an 18% increase in like-for-like net sales compared to the same period in 2023, and an average transaction value (ATV) increase of 8.9%. This is an exciting time for the brand as we continue our growth trajectory and we look forward to embedding ourselves within our new location.”
The Boulevard, conveniently located on the A1 corridor between Belfast and Dublin, continues to see a high volume of visitors from both sides of the border who are splashing the cash when onsite as this Easter’s sales saw a staggering increase of +22% compared to 2019.
CACI, the consumer and location intelligence specialist, has revealed that Vinted, the online marketplace, has matched Primark for the number of cashless transactions in March and April. The data comes from CACI’s new platform, Brand Dimensions, which compares spend across 300 well-known brands representative of the UK market.
Counting the number of people entering and exiting your physical locations gives businesses crucial insights into the dynamics of their operations. Determining any physical location’s sales performance can be broken down into various components, one of which is conversion rate.
A month on from opening Average Transaction Value (ATV) is up +37% compared to 2020, signalling a significantly greater spend from shoppers when on site. The Boulevard, Northern Ireland’s only designer outlet, is adjacent to the attraction’s Park and Ride facility, has reported an increase of +8.3% compared to the same period in 2020*.
Icon Outlet, London’s leading outlet shopping destination located at The O 2 , reported a 16% increase in like-for-like sales in 2022 compared to 2019, a 12% rise on weekly average sales and an average spend increase per customer of 16%.
V-Count’s Ultima Sensors are powered by 3D Active Stereo Vision technology, meaning even if it’s pitch black they can count people going in and out of your physical locations without any hiccups. The best part is, Ultima sensors can provide you with that ultimate accuracy even under no light conditions.
BIP will show you who your customers are, and what they want and need from your physical locations. It will also give you insights into how you can improve the customer experience throughout your stores and other physical locations. Additionally, BIP integrates with POS systems, allowing you to cross-match visitor and sales data.
Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. A store’s Shopper Yield is determined by multiplying its Conversion by its Average Transaction Value.
Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. A store’s Shopper Yield is determined by multiplying its Conversion by its Average Transaction Value.
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