article thumbnail

Inside Lowe’s Playbook for Pushing Category Conventions

Retail TouchPoints

She also is building a new customer experience integration organization to deliver more unified end-to-end customer journeys. For marketers, incrementality is paramount,” Wilson said. Driving the business and driving a big marketing idea can’t be mutually exclusive.

ATV 256
article thumbnail

KPIs In Retail: 7 Essential Metrics to Level Up Your Retail Game

V Count

Build a relationship with customers. Average transaction value (ATV) This metric helps you better understand how much shoppers spend in your store on average. With this metric, you can get a better idea of how much customers are spending in your store on average. Offering a personalized customer experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Utilize People Counting & Conversion Rate Data to Improve Sales

V Count

Customer traffic is the number of people coming into your facilities. Average transaction value (ATV) is how much customers spend on average when they buy. Reasons could include staffing levels, customer experience, or prices. For example, high footfall will mean the store is attracting plenty of customers.

ATV 52
article thumbnail

5 Retail Aspects to Optimize With Visitor Traffic Data

V Count

Store Operations & Staffing Analyzing traffic data enables the store operations team to optimize staffing according to peak and slow hours to create optimal customer experiences and increase conversions and sales.

ATV 52
article thumbnail

From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

V Count

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. A store’s Shopper Yield is determined by multiplying its Conversion by its Average Transaction Value.

ATV 52
article thumbnail

From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

V Count

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. A store’s Shopper Yield is determined by multiplying its Conversion by its Average Transaction Value.

ATV 52
article thumbnail

From Training to Recognition: Practical Tips for Improved Employee Performance

V Count

Do you want to improve customer experience and boost metrics at your retail store? The only healthy way you can reach your goals in this matter is by providing them with an excellent customer experience. And, of course, to make your customers happy and satisfied, you need to make sure your team is up for the task.

ATV 52