Ron Johnson’s Enjoy Technology Files for Bankruptcy, Set to be Sold
Retail TouchPoints
JULY 1, 2022
Back in 2016, Ron Johnson was asked in a fireside chat at Shoptalk about the biggest mistake he had ever made. Six years later, Johnson might answer that question differently — his “commerce-at-home” startup Enjoy Technology filed for bankruptcy on June 29, 2022, after a series of setbacks including staffing shortages and dwindling liquidity.
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