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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. The global loyalty management market stood at $2.47

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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? It does not feel luxury at all, and brand cues are lost with a product that looks generic, and store environments without brand cue,” Mansfield said. But is the target audience listening?

Fashion 277
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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

The Lasting Effect of In-Store Events Successful in-store marketing today springs from the idea that there is more to a shop than its retail space. Regardless of whether your goal is to drive sales for a specific season or boost footfall at a one-off event, you can plan a calendar of initiatives to suit your schedule.

Consumer 277
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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

million members, at an investor briefing after the deal was announced. However, Gray did counter his praise of Wirth with a caveat, suggesting that there’s still room for Myer to explore more in-store curation to deepen brand experience and connection with their target market. If Myer is the answer, what’s the question?

Apparel 252
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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

Online retail, in particular, has grown significantly, with customers valuing the convenience of home delivery and the ability to browse a wide range of flavours and options at their leisure. Brands that embrace these regulations and position themselves as reliable and responsible gain a competitive edge in the market.

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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga., Jamal Miller is Senior Director of Product Marketing at Intuit Mailchimp.

Marketing 264