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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. For the last half decade, U.S. The “if” and “when” are now clear.

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TikTok and the ‘Social Commerce’ Question

Retail TouchPoints

TikTok showed up in force at Shoptalk last week, and the company was on a mission, although not the one that might have been expected namely, to convince people that it has a future in the U.S. This point was emphasized multiple times by TikTok executives at the event, both on and off the stage. If Not Social Commerce, then What?

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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

When it comes to dependability, at least early on, theyve drawn some ire as close to half of consumers (41%) polled for one study indicated that their related purchases didnt match influencers claims. Prior to Airwallex, Chiu led strategic growth and product partnerships at Pinterest and Spotify.

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Social Commerce: Why Content Matters in Modern Commerce

Retail TouchPoints

Remember what it was like to go shopping at the mall? You’d walk into a brick-and-mortar store, select your items from the aisles and check out at the sales counter. Enter social commerce. What is Social Commerce? The Explosion of Social Commerce. What are the Benefits of Social Commerce?

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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Post-2020 life has changed the world in many ways — not the least of which is accelerating our reliance on digital commerce. How e-Commerce organizations can anticipate these needs on a micro and macro level. May 26th, 2022 at 9:30am PDT, 12:30pm EDT, 5:30pm BST

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Snapchat flags new media law’s unintended impact on social commerce

Inside Retail

So far, the response to the legislation has mostly focused on the potential benefits and drawbacks of blocking children and young teens from using social media, including privacy concerns and the impact on social connection. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63

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RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Retail TouchPoints

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. In this webinar, four commerce retail experts will discuss: What consumers want to experience more of in 2023. The cool new innovations shaping the commerce industry.