Remove ATS Remove Shopping Remove Social Commerce
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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. For the last half decade, U.S. The “if” and “when” are now clear.

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TikTok and the ‘Social Commerce’ Question

Retail TouchPoints

TikTok showed up in force at Shoptalk last week, and the company was on a mission, although not the one that might have been expected namely, to convince people that it has a future in the U.S. This point was emphasized multiple times by TikTok executives at the event, both on and off the stage. If Not Social Commerce, then What?

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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

Were in the early stages of what you might call the Great Shopping Migration: almost 60% of online customers recently polled confirmed that they were likely to use social media platforms to shop. Thats good news for social sellers stationed across the globe.

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RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Retail TouchPoints

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Social Commerce: Why Content Matters in Modern Commerce

Retail TouchPoints

Remember what it was like to go shopping at the mall? You’d walk into a brick-and-mortar store, select your items from the aisles and check out at the sales counter. Today’s landscape is vastly different because consumers demand a more curated experience wherever and whenever they shop. Enter social commerce.

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How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

Live shopping is one of the hottest spaces in retail, and with good reason: it provides a fun and convenient way for retailers to connect with shoppers from the convenience of their homes. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.

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Target Taps into Creator-Led Commerce with Linktree Partnership

Retail TouchPoints

Just in time for peak holiday shopping, Target is joining Linktree Shops, the company’s social commerce marketplace, which already features 35+ brands including Nike , Fanatics and Savage x Fenty. For example, @targetdoesitagain, a “source for all things cool found at Target,” has 1.3