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Why Australian home goods brand Hommey is taking off in the US retail market

Inside Retail

Justin Kestelman, the founder and chief executive officer of Hommey, told Inside Retail he wanted to create a brand that millennials and Gen Z consumers would want to have in their homes. The post Why Australian home goods brand Hommey is taking off in the US retail market appeared first on Inside Retail Australia.

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Sorting Truth vs. Hype: How to Vet AI Products for Retail Marketing

Retail TouchPoints

This summer, the number of Americans forecasted to use generative AI at least once per month exceeded 100 million , and more than ever, marketers need to seek ways to implement the technology in their organizations. She supports retail brands across verticals to grow programs and optimize at an enterprise level.

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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

Theyre easy, snackable content, Olivia Plotnick, founder at Wai Social, told Inside Retail. The product might only be mentioned subtly or not at all. Micro-dramas have proven to be a powerful and innovative marketing tool in an era of bite-sized social content, said Jonathan Seto, head of commercial engagement at Mediacorp.

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How to succed at retail marketing in 2022

Tokinomo

The retail industry is ever-changing and the demands of the customers are increasing as we speak. Actually, during the pandemic, 75% of customers mentioned that they changed the brands they bought. This shows that shoppers are no longer holding on to a brand if it doesn’t satisfy their needs and wants.

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Experts discuss Printemps’ chance of success in the US retail market

Inside Retail

Lendrum brings a wealth of experience to the role, having previously held positions at Saint Laurent, Gucci and Ralph Lauren as president for the North American market. The retail industry at large is excited to see how the French luxury retailer will play out in the North American market.

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Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. Can you determine what data I need compared to what I already have?

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Influencers excel at creating engaging, powerful content that resonates with their audience, and leverages that audience’s trust in their curation of recommendations,” DeBroff explained. At the peak of COVID-19, non-essential retailers had to actively monitor and respond to local guidelines and mandatory store closures.