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Sorting Truth vs. Hype: How to Vet AI Products for Retail Marketing

Retail TouchPoints

This summer, the number of Americans forecasted to use generative AI at least once per month exceeded 100 million , and more than ever, marketers need to seek ways to implement the technology in their organizations. She supports retail brands across verticals to grow programs and optimize at an enterprise level.

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How to succed at retail marketing in 2022

Tokinomo

The retail industry is ever-changing and the demands of the customers are increasing as we speak. Actually, during the pandemic, 75% of customers mentioned that they changed the brands they bought. This shows that shoppers are no longer holding on to a brand if it doesn’t satisfy their needs and wants.

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Experts discuss Printemps’ chance of success in the US retail market

Inside Retail

Lendrum brings a wealth of experience to the role, having previously held positions at Saint Laurent, Gucci and Ralph Lauren as president for the North American market. The retail industry at large is excited to see how the French luxury retailer will play out in the North American market.

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Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. Can you determine what data I need compared to what I already have?

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Influencers excel at creating engaging, powerful content that resonates with their audience, and leverages that audience’s trust in their curation of recommendations,” DeBroff explained. At the peak of COVID-19, non-essential retailers had to actively monitor and respond to local guidelines and mandatory store closures.

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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1. Recently, a luxury automotive brand identified that 21% of its customers that had seen its digital advertising spent 48 to 92 minutes at its dealership. Uncovering each channel’s conversion window.

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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado.