Retail TouchPoints

JANUARY 31, 2024

But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga., Jamal Miller is Senior Director of Product Marketing at Intuit Mailchimp.

Marketing 264

Marketing ATS Customer Retention Promotions 264

Inside Retail

MARCH 24, 2025

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. From Gen Z to Alpha While Generation Z and millennials have been lucrative target markets for many retailers, the next big opportunity lies in the younger generation, Generation Alpha.

Consumer 130

Consumer Shipping Returns Target Market 130

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. Recently we’ve seen a significant uptake from older generations, with gamers aged 55 to 64 rising by 95% from 2018 to 2022, peaking at 47% in 2021.

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Promotions Marketing Target Market Consumer 262

Retail TouchPoints

APRIL 27, 2021

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans.

Markdowns 264

Markdowns Promotions Planning Target Market 264

Inside Retail

APRIL 19, 2023

Late one morning in mid-April, at the beginning of the Thai New Year celebrations, I walked into the lobby of my condo building and held the door open for a young woman who was muttering to herself and looking ruefully at her iPhone, which she was desperately, and unsuccessfully, trying to restart. million visitors. trillion baht.

Supermarket 246

Supermarket Promotions Target Market Accessories 246

Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. Bowden believes that this can present a conundrum for retailers, especially when sustainability can be at odds with lower price. JB Hi-Fi’s sales grew by 9.1

Promotions 246

Promotions Consumer Target Market Marketing 246

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

Customer Experience 276

Customer Experience Target Market Marketing Management 276

Retail TouchPoints

AUGUST 17, 2021

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. Just look at the ‘digital first’ brands such as Alibaba , Amazon , Apple , and Google that are investing more in physical retail.

Sporting Goods 264

Sporting Goods Accounting Consumer Promotions 264

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

Promotions 78

Promotions Advertising Marketing Planning 78

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. The most important criterion was the size of the influencer’s base of followers.

Marketing 358

Marketing Shopping Consumer Target Market 358

Retail TouchPoints

OCTOBER 13, 2020

However, advances powering track-and-trace, such as 5G and RFID labels affixed to shipping crates, can help stores proactively promote sustainable items as well. If it’s a health and beauty or food and beverage product, were harmful chemicals used at any point in production — and were they tested on animals? Data Shows Us the Way.

Beauty and Health 279

Beauty and Health Shipping Consumer Target Market 279

Mike Anthony

JULY 26, 2022

Whichever way you look at it, e-commerce is taking sales, and that means that stores will become less productive as sales channels. And before you fire back at me some survey that says that ‘70% of Generation Z like to go to stores for an enhanced retail experience’ – read this – and then have a think. It’s about marketing value.

Marketing 264

Marketing Promotions Target Market Shopping 264

Inside Retail

SEPTEMBER 15, 2021

They feature someone with a disability but they make that the centre point of the campaign; either promoting themselves (which is purely self-serving) or making their efforts all about the disability. For example, if your ad features four friends enjoying a few drinks at a bar, why not include one friend that has a disability?

Advertising 246

Advertising Target Market Customer Experience Marketing 246

Inside Retail

AUGUST 22, 2024

So let’s start by looking at these key emotions a little more deeply. Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies.

Apparel 260

Apparel Consumer Promotions Marketing 260

Small Biz Trends

JUNE 29, 2023

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

Target Market 52

Target Market Marketing Consumer Apparel 52

Wiser

AUGUST 28, 2023

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. 2: Evaluate Your Current Assortment Once your target market is clearly defined, it’s essential to analyze your existing product mix. What age group are they in?

Target Market 146

Target Market Fast Fashion Marketing Management 146

Small Biz Trends

OCTOBER 21, 2021

This strategy will afford you the following competitive advantages: Brand loyalty: With a niche market, you engage with a smaller targeted audience. Because you run targeted ads specific to the needs of your target audience you cut your costs substantially when marketing your products and services.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Retail Focus

APRIL 1, 2022

This, in turn, promotes customer loyalty and repeat business by showing people that you genuinely care about them. At the end of the day, everyone enjoys receiving presents – even small ones. In addition, gifts act as a fantastic promotional tool because the people who use them are consistently exposed to your brand name and logo.

Promotions 130

Promotions Target Market Shopping Marketing 130

Retail Minded

AUGUST 8, 2024

One time-tested and effective strategy for attracting retail customers is to hold different types of promotions. Your promotional campaigns can do a lot to generate excitement and pique the curiosity of customers who would otherwise shop elsewhere for their needs.

Promotions 52

Promotions Payment Services Checkout Target Market 52

Wiser

AUGUST 17, 2018

According to behavioral economics researcher Dan Ariely , shoppers generally overvalue the benefits of “free” even when compared to higher-quality items at a discounted price. Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. Get on shoppers’ good sides with a Buy One, Get One promotion.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Wiser

AUGUST 31, 2017

percent of shoppers prefer buy one, get one free promotions, as opposed to the 9.6 While at the end of the day the retailer earns the same margin, with proper planning, BOGO sales can help retailers sell more inventory faster, and boost sales. By only advertising to your target market, you can save advertising dollars and time.

Promotions 149

Promotions Advertising Target Market Consumer 149

Small Biz Trends

DECEMBER 23, 2022

READ MORE: Top Tips for a Great Small Business Marketing Plan (INFOGRAPHIC). What to Include in Your Marketing Plan and How to Create One. Now that you understand the benefits of having a one-page marketing plan, let’s take a closer look at what should be included in your marketing plan. Mission Statement.

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Planning Marketing Promotions Target Market 136

Inside Retail

APRIL 8, 2024

At the time, Jan Logan, the founder of the eponymous jewellery brand, was in her 50s and had already lived a full life in rural NSW with her husband and three sons. My first exhibition was at the Moree Women’s Club which was very successful. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Location Marketing Planning 130

Retail TouchPoints

APRIL 13, 2021

research found that 74% of marketers spend one-third or more of their budgets on social advertising. Ayanna Colden, Digital Marketing Specialist at Under Armour , shared how the brand was able to automate its social advertising and adapt its approach based on local tastes, behaviors and even COVID-19 conditions.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Wiser

OCTOBER 11, 2023

eCommerce business models help in establishing a strong customer base and fostering loyalty by clearly identifying the target market and how to cater to their needs. Catalog Intelligence: Compare your catalog to the competition at the SKU-level with a configurable dashboard.

Payment Services 148

Payment Services Drop-Shipping Shipping Marketing 148

Inside Retail

DECEMBER 3, 2023

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). And even if you have first-party data, it’s hard to reach relevant audiences at scale. Confused?

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Retail Bound

MARCH 19, 2024

Are you planning to exhibit at a trade show in 2024? After 30+ years attending and/or exhibiting at trade shows in the US, here are our top 9 tips for exhibitors to have a great trade show. Exhibitors should be aware of their competition When exhibiting at trade shows, it is important to be aware of your competition.

ATS 52

ATS Promotions Target Market Planning 52

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Explosive sales growth.

Consumer 130

Consumer Target Market Visual Merchandising Kiosk 130

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

Marketing 141

Marketing Payment Services Advertising Promotions 141

Inside Retail

AUGUST 14, 2024

Our pieces are made to treasure this has always been at the heart of the brand ethos. At the age of 10, I loved Indian silks and embroidery, and Bollywood films. We now retail at Aza Fashions and Nykaa Luxe and are about to launch on Ajio and Tata Cliq in India. Will there be physical touchpoints in this market?

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Clienteling Fashion Target Market Marketing 130

Wiser

AUGUST 24, 2017

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. Another promotion that works well is offering a free gift with purchase.

Markdowns 180

Markdowns Marketing Drop-Shipping Promotions 180

Inside Retail

MAY 1, 2023

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Younger consumers in particular, who will eventually become the majority market as they mature and grow in earning capacity, require a particularly individualised “white glove” service.

Customer Experience 130

Customer Experience Target Market Checkout Marketing 130

Wiser

JULY 11, 2022

A retail strategy is the process that retailers use to promote their products or services in order to build awareness and generate sales. This can be done in many ways, including both paid and organically generated marketing advertisements. 1: Identify Your Target Market. Are you marketing to them all?

Employee Engagement 146

Employee Engagement Advertising Marketing Promotions 146

Small Biz Trends

JUNE 7, 2022

The market for vegan brands is growing every day, and there is a growing demand for these products, making this a great business to get into. Starting this business can be a great way to help promote animal rights and sustainability while also making a profit. Vegan Ice Cream Vendor. Vegan Food Caterer. Vegan Clothing Business.

Beauty and Health 111

Beauty and Health Boutique Promotions Wholesale 111

Wiser

JULY 20, 2021

Odds are, the methods at your disposal haven’t changed much in years. When we first discussed this topic way back in 2016, Raj Rajaratnam, then the VP of Consumer Insights at Clorox, was saying that “focus groups are probably the most misused tool in our tool kit. Can be more cost-effective at scale. ” Was he right?

Consumer 148

Consumer Target Market Marketing Shopping 148