Retail Minded

AUGUST 8, 2024

One time-tested and effective strategy for attracting retail customers is to hold different types of promotions. Your promotional campaigns can do a lot to generate excitement and pique the curiosity of customers who would otherwise shop elsewhere for their needs.

Promotions 52

Promotions Payment Services Checkout Target Market 52

Retail TouchPoints

NOVEMBER 27, 2024

The Lasting Effect of In-Store Events Successful in-store marketing today springs from the idea that there is more to a shop than its retail space. Regardless of whether your goal is to drive sales for a specific season or boost footfall at a one-off event, you can plan a calendar of initiatives to suit your schedule.

Consumer 273

Consumer Marketing Promotions Customer Experience 273

Inside Retail

NOVEMBER 25, 2024

How data drives in-store digital media success Ben Allman, head of sales at Broadsign, said such campaign flexibility can be optimised by data, a resource in which retailers are rich. If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily.

Promotions 130

Promotions Marketing Target Market Supermarket 130

Retail Bound

MARCH 19, 2024

Are you planning to exhibit at a trade show in 2024? After 30+ years attending and/or exhibiting at trade shows in the US, here are our top 9 tips for exhibitors to have a great trade show. Exhibitors should be aware of their competition When exhibiting at trade shows, it is important to be aware of your competition.

ATS 52

ATS Promotions Target Market Planning 52

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. Recently we’ve seen a significant uptake from older generations, with gamers aged 55 to 64 rising by 95% from 2018 to 2022, peaking at 47% in 2021.

Promotions 259

Promotions Marketing Target Market Consumer 259

Inside Retail

APRIL 19, 2023

Late one morning in mid-April, at the beginning of the Thai New Year celebrations, I walked into the lobby of my condo building and held the door open for a young woman who was muttering to herself and looking ruefully at her iPhone, which she was desperately, and unsuccessfully, trying to restart. million visitors. trillion baht.

Supermarket 246

Supermarket Promotions Target Market Accessories 246

Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. Bowden believes that this can present a conundrum for retailers, especially when sustainability can be at odds with lower price. JB Hi-Fi’s sales grew by 9.1

Promotions 246

Promotions Consumer Target Market Marketing 246

Wiser

AUGUST 31, 2017

percent of shoppers prefer buy one, get one free promotions, as opposed to the 9.6 While at the end of the day the retailer earns the same margin, with proper planning, BOGO sales can help retailers sell more inventory faster, and boost sales. By only advertising to your target market, you can save advertising dollars and time.

Promotions 149

Promotions Advertising Target Market Consumer 149

Wiser

OCTOBER 7, 2024

In an interview with Mathieu Hauguel, Senior Vice President of Retail at Cacolac, we explore how Wiser’s solution helped them overcome key challenges and achieve significant growth. where customers order groceries online and pick them up at a local store. We were able to prioritize our best-selling SKUs and ensure their availability.”

Promotions 78

Promotions Location Accounting Target Market 78

CJ Retail Solutions

JUNE 26, 2024

Here at CJ retails, we love to help you increase your customer base and in turn your revenue. Here we will look at how to unlock sales potential via your POS strategies. Here we will look at a few ways to unlock your sales potential via your POS strategies. Pricing – POS systems can help with your pricing strategies.

Payment Services 52

Payment Services Checkout Target Market Promotions 52

Inside Retail

APRIL 8, 2024

At the time, Jan Logan, the founder of the eponymous jewellery brand, was in her 50s and had already lived a full life in rural NSW with her husband and three sons. My first exhibition was at the Moree Women’s Club which was very successful. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Location Marketing Planning 130

Wiser

AUGUST 28, 2023

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. 2: Evaluate Your Current Assortment Once your target market is clearly defined, it’s essential to analyze your existing product mix. What age group are they in?

Target Market 146

Target Market Fast Fashion Marketing Management 146

Retail Bound

JUNE 25, 2024

Know Your Target Market Before approaching drug store retailers like Walgreens or CVS, it’s important to understand their target market. Make sure that your product aligns with the needs and interests of their target market. Be aware of upcoming seasonal promotions and tailor your pitch accordingly.

Target Market 52

Target Market Promotions Marketing Planning 52

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

Customer Experience 271

Customer Experience Target Market Marketing Management 271

Retail Focus

APRIL 1, 2022

This, in turn, promotes customer loyalty and repeat business by showing people that you genuinely care about them. At the end of the day, everyone enjoys receiving presents – even small ones. In addition, gifts act as a fantastic promotional tool because the people who use them are consistently exposed to your brand name and logo.

Promotions 130

Promotions Target Market Shopping Marketing 130

Retail TouchPoints

APRIL 27, 2021

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans.

Markdowns 261

Markdowns Promotions Planning Target Market 261

Inside Retail

AUGUST 22, 2024

So let’s start by looking at these key emotions a little more deeply. Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies.

Apparel 260

Apparel Consumer Promotions Marketing 260

Inside Retail

DECEMBER 3, 2023

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). And even if you have first-party data, it’s hard to reach relevant audiences at scale. Confused?

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Inside Retail

AUGUST 14, 2024

Our pieces are made to treasure this has always been at the heart of the brand ethos. At the age of 10, I loved Indian silks and embroidery, and Bollywood films. We now retail at Aza Fashions and Nykaa Luxe and are about to launch on Ajio and Tata Cliq in India. Will there be physical touchpoints in this market?

Clienteling 130

Clienteling Fashion Target Market Marketing 130

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. Just look at the ‘digital first’ brands such as Alibaba , Amazon , Apple , and Google that are investing more in physical retail.

Sporting Goods 261

Sporting Goods Accounting Promotions Consumer 261

Retail Bound

MAY 21, 2024

Are you a product manufacturer looking to get your products sold at Dicks Sporting Goods? Take a look at the products they currently sell and see if your product fits within their inventory. It’s also important to understand their target market, as this will help you tailor your pitch to the company.

Sporting Goods 52

Sporting Goods Target Market Promotions Outdoor 52

Retail Minded

JULY 6, 2024

The 4Ps of retail management are: product, place, price and promotion. Understanding Your Target Market and Their Needs You need to know who you’re selling your product to. For small retail outlets, this might mean offering goods that aren’t available in big department stores, giving you an edge in the market.

Payment Services 52

Payment Services Store Layout Promotions Advertising 52

Small Biz Trends

OCTOBER 21, 2021

This strategy will afford you the following competitive advantages: Brand loyalty: With a niche market, you engage with a smaller targeted audience. Because you run targeted ads specific to the needs of your target audience you cut your costs substantially when marketing your products and services.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

I Vend

JULY 9, 2024

Tech partnerships are at the heart of being able to provide positive customer engagement and experience: • Your POS partnership impacts the customer’s checkout experience. Estimates put 84% of retailers at risk. Automation – the right tech partnership enables automated re-ordering processes for maximum retail efficiency. •

Inventory Management 52

Inventory Management Supply Chain Management Payment Services Checkout 52

Retail Bound

FEBRUARY 21, 2023

First and foremost, you should think about the product itself and the target market that it’s intended to reach. Also, does the target market have access to retailers who carry products like yours? If so, you’ll need to factor in the costs associated with stocking and promotion.

Target Market 52

Target Market Promotions Shipping Marketing 52

Retail TouchPoints

AUGUST 17, 2021

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI.

Checkout 301

Checkout Payment Services Customer Experience Inventory Management 301

Mike Anthony

JULY 26, 2022

Whichever way you look at it, e-commerce is taking sales, and that means that stores will become less productive as sales channels. And before you fire back at me some survey that says that ‘70% of Generation Z like to go to stores for an enhanced retail experience’ – read this – and then have a think. It’s about marketing value.

Marketing 264

Marketing Promotions Target Market Shopping 264

Retail Bound

JUNE 27, 2023

Step 2: Marketing Strategy The second crucial element you will want to present involves your current marketing strategy and how you have currently obtained sales or plan to. Step 4: Pricing & Promotion Strategy The fourth strategy is honing your pricing and promotion strategies.

Fulfillment 52

Fulfillment Target Market Payment Services Promotions 52

Wiser

AUGUST 24, 2017

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. Another promotion that works well is offering a free gift with purchase.

Markdowns 180

Markdowns Marketing Drop-Shipping Promotions 180

Wiser

OCTOBER 11, 2023

eCommerce business models help in establishing a strong customer base and fostering loyalty by clearly identifying the target market and how to cater to their needs. Catalog Intelligence: Compare your catalog to the competition at the SKU-level with a configurable dashboard.

Payment Services 148

Payment Services Drop-Shipping Shipping Marketing 148

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. The most important criterion was the size of the influencer’s base of followers.

Marketing 358

Marketing Shopping Consumer Target Market 358

CJ Retail Solutions

AUGUST 17, 2024

Retailers can better understand their target market and customize their marketing strategies to effectively reach and engage with customers thanks to this data-driven approach. Retailers can also use POS systems to create customized promotions & loyalty programs based on customer information.

Marketing 52

Marketing Point of Sale Payment Services Promotions 52

365 Retail

SEPTEMBER 1, 2024

This essay will look at how stores may leverage Big Data to propel expansion and provide useful, doable guidance on how to make most of this great resource available. Retailers can better divide their clientele and precisely target marketing initiatives.

Target Market 52

Target Market Consumer Advertising Returns 52

CJ Retail Solutions

AUGUST 26, 2024

Implementing KPIs to measure customer engagement and conversion rates is essential for understanding the impact of marketing efforts. In-store promotions and events can be evaluated using KPIs to determine their impact on sales and foot traffic, guiding future strategies. Decision-Making Based on Data.

Marketing 52

Marketing Visual Merchandising Inventory Turnover Store Layout 52

Inside Retail

MAY 1, 2023

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Younger consumers in particular, who will eventually become the majority market as they mature and grow in earning capacity, require a particularly individualised “white glove” service.

Customer Experience 130

Customer Experience Target Market Checkout Marketing 130

Retail Bound

FEBRUARY 20, 2024

Understand Your Target Market Knowing your target market is essential in pricing your product successfully. You need to understand their spending habits, income levels, and perceived value of similar products in the market. Keep pricing at the forefront of your business strategy and watch your new product soar!

Target Market 52

Target Market Accounting Marketing Wholesale 52

365 Retail

JULY 19, 2024

QR codes and mobile apps allow for easy access to online catalogues and special promotions while shopping in-store. This seamless integration also enables retailers to gather comprehensive customer data, allowing for more targeted marketing and personalised shopping experiences.

Visual Merchandising 104

Visual Merchandising Store Layout Target Market Shopping 104