Remove ATS Remove Promotions Remove Retail Marketing
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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

Theyre easy, snackable content, Olivia Plotnick, founder at Wai Social, told Inside Retail. The product might only be mentioned subtly or not at all. Micro-dramas have proven to be a powerful and innovative marketing tool in an era of bite-sized social content, said Jonathan Seto, head of commercial engagement at Mediacorp.

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Meta Launches Promotional Ads to Simplify Promotion Redemption for Consumers

Retail TouchPoints

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product. The promotional ads test will launch for select advertisers in the U.S., UK, Canada and India.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other. Retail experiences work all year round. Several retailers already are leading the way.

Consumer 277
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Cheetah Digital Offers A Suite Of Tools For Retail Marketers

Retail TouchPoints

Cheetah Digital , a customer engagement solution provider, offers the Customer Engagement Suite to help retailers create impactful, personalized experiences that can deliver value across every touch point of the customer lifecycle.

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Retail Roulette – Why Black Friday and Cyber Monday discounts are a complete gamble for retailers and consumers alike

Retail Focus

Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.

Consumer 261
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Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. Can you determine what data I need compared to what I already have?

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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado.