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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. They’re not just about ringing up transactions; they’re integral in informing actionable insights,” said Benjamin Bond, Principal at Kearney in an interview with Retail TouchPoints.

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The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

Fortunately, the point of sale is a great place to receive input. The point of sale is a great place for retailers to seek feedback that will enhance the customer experience throughout the store. Similarly, retailers can add lottery capabilities to their point-of-sale touch points.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. In the same way that all consumers have vastly different shopping preferences, they also have different communication preferences. For example, take expectant parents looking to purchase a car seat.

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Go big and be seen – point of sale displays

Inside Retail

When it comes to marketing and sales, digital may be the trend but we still work, live and shop in a three-dimensional, physical world. Whether you realise it or not, you’ve probably been influenced by point of sale displays. Depending on your intent, you may need to think about where in the shop it is installed.

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Storytelling in retail: how to do it right at the point-of-sale

Tokinomo

Storytelling is not just for tucking children at night, it’s also for big brands that want to attract shoppers and turn them into loyal customers. When we were kids we fell asleep listening to them, when we were teens we fell in love with their help, and even as adults we still like a good story.

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Seamless Brand Integration: From Window Displays to Point-of-Sale

CJ Retail Solutions

From first visual displays to the point of sale, brands need to guarantee consistent representation at every customer touchpoint. Satisfied customers and sales can both benefit from effective brand integration. Smooth Branding Inside the Shop. The final touch is the point-of-sale.

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How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. Static shelves are morphing into dynamic, interactive shopping hubs, bridging the physical-digital divide in retail. The result?

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