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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. In the same way that all consumers have vastly different shopping preferences, they also have different communication preferences. For example, take expectant parents looking to purchase a car seat.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. They’re not just about ringing up transactions; they’re integral in informing actionable insights,” said Benjamin Bond, Principal at Kearney in an interview with Retail TouchPoints.

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DTLR, Shoe Palace Shift to Mobile POS at 450 U.S. Stores

Retail TouchPoints

Associates at both DTLR and Shoe Palace will now be equipped with mobile devices through which they can accept payments, manage inventory and place online orders to be shipped to customers homes. In North America, the JD Sports family of brands now also includes The Finish Line and Hibbett Sports.

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Storytelling in retail: how to do it right at the point-of-sale

Tokinomo

Storytelling is not just for tucking children at night, it’s also for big brands that want to attract shoppers and turn them into loyal customers. When we were kids we fell asleep listening to them, when we were teens we fell in love with their help, and even as adults we still like a good story.

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At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Retail TouchPoints

And while the retailer has embraced ecommerce, its focus hasn’t wavered from providing an experiential, discovery-oriented in-person shopping experience for a wide range of product categories including apparel, décor, beauty and gifts. We look at ourselves as the antithesis of online shopping. that opened in 1964.

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The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

Fortunately, the point of sale is a great place to receive input. The point of sale is a great place for retailers to seek feedback that will enhance the customer experience throughout the store. Similarly, retailers can add lottery capabilities to their point-of-sale touch points.

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Lancôme Unveils AR Experience at Parisian Flagship

Retail TouchPoints

Beauty brand Lancôme has upped its experiential retail game, launching an augmented reality (AR) experience at its flagship store located on the famous Champs-Elysées in Paris.

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