Remove ATS Remove Point of Sale Remove Promotions
article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. By contrast, only 28% want to receive offers and promotions via text. Mapping and analyzing customer journeys enables companies to find gaps in their experiences.

article thumbnail

Sainsbury’s Upgrades POS with Mobility, Personalized Promotions

Retail TouchPoints

With the new platform, associates will be able to approve transactions remotely via tablet devices, and self-checkout systems powered by AI will deliver personalized promotions tailored to each customer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

Fortunately, the point of sale is a great place to receive input. The point of sale is a great place for retailers to seek feedback that will enhance the customer experience throughout the store. Similarly, retailers can add lottery capabilities to their point-of-sale touch points.

Checkout 259
article thumbnail

Harps Food Stores Enables Real-Time Personalization at Checkout

Retail TouchPoints

Now, through Birdzi’s integration with ECRS’s POS software, shopper and basket information are immediately relayed from ECRS to Birdzi, allowing shoppers to easily redeem their personalized discounts and promotional offers at checkout. We strive to provide Harps customers with personalized and curated experiences.”

Checkout 237
article thumbnail

Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

article thumbnail

Westfield Mall Owner Partners with Afterpay to Promote BNPL Option for Retail Tenants’ Shoppers

Retail TouchPoints

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. Leasing at URW in a statement. “We Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

article thumbnail

Paper Store POS Upgrade Untethers Associates, Boosts Productivity

Retail TouchPoints

But a legacy point-of-sale (POS) system that lacked any kind of mobile functionality tied too many associates to cash wrap workstations — a major source of inefficiency during ongoing labor shortages in retail. The retailer also has tapped Jumpmind’s Promote application for managing deals and promotions.