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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Retail TouchPoints

According to a report by Emarketer , commerce media spending is projected to reach nearly $68 billion in 2025, underscoring its critical role in modern marketing. This dual approach allows marketers to serve ads that are not only contextually appropriate but also aligned with the likely preferences and behaviors of their customers.

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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

With that success comes a highly competitive market filled with brands fighting to claim – and retain – market share. Instead, its imperative that brands identify and market to those who are most likely to generate a high revenue over the customer lifecycle. How they do that is becoming increasingly important.

Marketing 289
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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Here are three key reasons they work so well: 1.

Consumer 277
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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? It does not feel luxury at all, and brand cues are lost with a product that looks generic, and store environments without brand cue,” Mansfield said. But is the target audience listening?

Fashion 277
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How Bubble cracked the Australian market, by mirroring its US and UK strategy

Inside Retail

Timing is everything and knowing when to launch in a new market can make or break a brand’s success in a new region. With such a saturated beauty and skincare market, why was it the right time for Bubble to expand and how did it do so successfully? In under two weeks, Bubble Skincare has become one of Priceline’s top-performing brands.

Marketing 130
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Maximizing Success with Online and Offline Marketing Channels Strategies

Small Biz Trends

Key Takeaways Understanding Marketing Channels: Knowledge of both online and offline marketing channels is essential for effective customer engagement and business success. Combining Strategies: A blended approach utilizing both online and offline marketing channels can enhance overall customer retention and drive better results.

Marketing 106
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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

million members, at an investor briefing after the deal was announced. Wirth’s leadership has focused on in-store enhancements, customer loyalty, and curated brand partnerships, helping Myer adapt to and anticipate market shifts,” she added. If Myer is the answer, what’s the question?

Apparel 252