Inside Retail

NOVEMBER 4, 2024

million members, at an investor briefing after the deal was announced. Wirth’s leadership has focused on in-store enhancements, customer loyalty, and curated brand partnerships, helping Myer adapt to and anticipate market shifts,” she added. If Myer is the answer, what’s the question?

Apparel 252

Apparel Target Market Fashion Consumer 252

Retail TouchPoints

FEBRUARY 25, 2025

Customer profiles that are correct, current and enhanced with demographic and geographic data allow organizations to personalize communications, optimize marketing efforts and uncover new customer prospects. Incorrect addresses are expensive for all operations, impacting the delivery of goods, direct mail marketing or even fraud prevention.

Merchant Services 179

Merchant Services Payment Services Supply Chain Management Shipping 179

Retail Focus

NOVEMBER 21, 2024

For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales. Online retail, in particular, has grown significantly, with customers valuing the convenience of home delivery and the ability to browse a wide range of flavours and options at their leisure.

Retail Trends 130

Retail Trends Target Market Consumer Advertising 130

Retail TouchPoints

MAY 15, 2023

According to a new report from CMO Council and KPMG , 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey. Sales Transformation Practice Leader at KPMG in an interview with Retail TouchPoints.

Marketing 278

Marketing Accounting Target Market Returns 278

Mike Anthony

JULY 26, 2022

Whichever way you look at it, e-commerce is taking sales, and that means that stores will become less productive as sales channels. And before you fire back at me some survey that says that ‘70% of Generation Z like to go to stores for an enhanced retail experience’ – read this – and then have a think. That is true. So why the fuss?

Marketing 264

Marketing Promotions Target Market Shopping 264

Inside Retail

MARCH 27, 2023

The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. Marketing: AI can also help provide insights into the ideal target market for a product. How can AI genuinely help?

Fashion 246

Fashion Marketing Target Market Accessories 246

Inside Retail

NOVEMBER 25, 2024

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. Capturing the shoppers at the right time, when they’re in the right frame of mind to consider our products and within their purchase mindset, is critical for us.

Promotions 130

Promotions Marketing Target Market Shopping 130

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. How Gen AI Can Solve for User Intent as Third-Party Cookies Phase Out Solutions engineers and developers are at the forefront, crafting proof of concepts that blend gen AI with existing systems. The demise of third-party cookies isn’t just another headline.

Target Market 311

Target Market Marketing Consumer Customer Experience 311

Inside Retail

AUGUST 27, 2024

The draft reforms require mandatory notification to the Australian Competition & Consumer Commission (ACCC) for all mergers and acquisitions valued at $35 million and above, including shopping centre transactions.

Shopping 274

Shopping Target Market Marketing Consumer 274

Inside Retail

APRIL 25, 2024

Clothing and homewares retailer Urban Rampage has been ordered by the Australian Securities & Investments Commission (Asic) to stop offering Centrepay credit arrangements at its stores. Coral Coast targeted First Nations consumers who received Centrelink payments.

Payment Services 297

Payment Services Target Market Store Operations Location 297

Inside Retail

SEPTEMBER 6, 2021

As general manager of skincare, Tucker will be responsible for developing and bringing to market 8 Seeds, a new line of skincare products containing hemp seed oil, which is purported to have anti-inflammatory and anti-aging benefits. billion by 2027, according to a recent report by Brandessence Market Research. . Global rollout.

Target Market 246

Target Market Wholesale Marketing Management 246

Inside Retail

MARCH 24, 2025

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. From Gen Z to Alpha While Generation Z and millennials have been lucrative target markets for many retailers, the next big opportunity lies in the younger generation, Generation Alpha.

Consumer 130

Consumer Shipping Returns Target Market 130

Inside Retail

MARCH 12, 2025

Back in 1947, De Beers launched what would become one of the most influential marketing campaigns ever: A Diamond is Forever. Why storytelling matters so much Since the dawn of time, storytelling has been at the heart of human culture. It had created confusion with its target market and was feeling the cost of doing so.

Customer Experience 130

Customer Experience Consumer Marketing Boutique 130

Small Biz Trends

OCTOBER 21, 2021

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Retail TouchPoints

AUGUST 3, 2022

As a result, retailers need to rethink how they attract and retain customers by looking at data not just from recent months but also from the last time shoppers felt this much economic pressure — the Great Recession of 2008-2009. Targeted marketing. Targeted email. That’s really where the market is heading.

Target Market 311

Target Market Marketing Fashion Customer Experience 311

Inside Retail

NOVEMBER 28, 2024

India is on track to become an important worldwide source market for leisure travel, owing to its expanding economic prosperity and rapid growth. The world’s new critical market segment For many reasons, Indian travellers are playing an increasingly important role in the travel retail business. billion people, surpassing China’s.

Payment Services 130

Payment Services Target Market Fashion Apparel 130

Inside Retail

DECEMBER 18, 2024

Customers can use the hub’s click-and-collect service to browse Matsuya Ginza’s product selection from home and pick up their items at the store’s fourth-floor counter. Features such as BOPIS (buy online, pick-up in-store) allow travelers to save time by pre-ordering and collecting items at their convenience.

Department Stores 130

Department Stores Target Market Shopping Planning 130

Inside Retail

OCTOBER 9, 2024

The beauty disruptor launched in British retailer Boots in December last year, making its debut at the pharmacy chain’s beauty-only Battersea Power Station location and online before rolling out nationally to over 200 Boots stores in January. Social frenzy Bubble has amassed over 2.7 Meet Bubble Shai Eisenman founded Bubble Skincare in 2020.

Marketing 130

Marketing Target Market Location Consumer 130

Inside Retail

APRIL 2, 2025

But he is now looking to broaden the brands product offering and target market with the announcement of a new name and a new womenswear capsule, alongside the launch of his AW25 collection. I think it’s very hard just to have a pure menswear brand and grow you’re sort of missing out on half the market, Best admitted.

Fashion 130

Fashion Target Market Wholesale Marketing 130

Retail TouchPoints

JULY 1, 2020

Acquiring MIRROR moves their physical connection with customers into the home and — better yet — it even adds a new sales and marketing channel for their products with customers while they engage in activity that uses those products! At $1,500 down and almost $500 a year this isn’t a product for everyone. On top of the $40/month fee?

Target Market 278

Target Market Apparel Marketing Consumer 278

Inside Retail

APRIL 26, 2021

The partnership will enable Australian businesses to easily bring products to Pinterest and make them shoppable, and allows market-specific feeds, meaning the discovery platform can be used as an online catalogue for brands to show off different products in different markets.

Social Commerce 255

Social Commerce Merchant Services Target Market Marketing 255

Wiser

NOVEMBER 21, 2022

It’s no secret that introducing a new product to the market can be extremely difficult. Don’t get caught searching for a market that fits your product; craft a new product that is created specifically for your target customers and fills in the pre-existing gaps in your current market. What Is Market Research?

Marketing 147

Marketing Advertising Target Market Consumer 147

Inside Retail

FEBRUARY 28, 2022

. “We know first-hand how hard capital raises can be, so it’s refreshing to have such strong support so early, we had to be disciplined in saying ‘no’ to more capital at this stage,” said Sasi. “It’s Their attitude, grit and deep understanding of the target market makes this business highly scalable and a company to watch.”.

Fashion 263

Fashion Target Market Shopping Marketing 263

Mike Anthony

JANUARY 13, 2021

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. Shopper marketing isn’t simple. YOu can’t just take a shopper marketing shortcut to a plan by reading some generic survey. Our lives would be so simple!

Marketing 130

Marketing Target Market Planning Shopping 130

Mike Anthony

JANUARY 13, 2021

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. Shopper marketing isn’t simple. YOu can’t just take a shopper marketing shortcut to a plan by reading some generic survey. Our lives would be so simple!

Marketing 130

Marketing Target Market Planning Shopping 130

Retail TouchPoints

AUGUST 15, 2024

Since its founding in 2014, Boll & Branch has evolved from an online direct-to-consumer (DTC) business to a complete omnichannel organization that has a presence on Amazon , at major retailers like Bloomingdale’s and Nordstrom , as well as branded brick-and-mortar stores nationwide.

Management 263

Management Target Market Finance Fulfillment 263

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

Beauty and Health 264

Beauty and Health Fashion Marketing Consumer 264

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

Customer Experience 276

Customer Experience Target Market Marketing Management 276

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

Marketing 141

Marketing Payment Services Advertising Promotions 141

Inside Retail

SEPTEMBER 26, 2022

Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. We’ll start in Europe in the next season or two.

Outdoor 245

Outdoor Advertising Target Market Marketing 245

Inside Retail

JUNE 29, 2023

The interim stop orders were revoked on late Thursday afternoon, following the insurers providing Asic with revised target market determinations (TMDs) that addressed Asic’s concerns,” a spokesperson told Inside Retail.

Target Market 241

Target Market Consumer Marketing ATS 241

Retail TouchPoints

OCTOBER 13, 2021

Signet plans to drive operating synergies by leveraging its scale in purchasing, targeted marketing, connected commerce and jewelry services to enhance Diamonds Direct. The smaller retailer’s current leadership team will remain intact, with President Itay Berger reporting directly to Signet CEO Virginia Drosos.

Jewelry 264

Jewelry Target Market Planning Shopping 264

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. Now, businesses must begin to regard these virtual spaces as addressable commerce markets. But the hardest part is knowing how to press “start” on their initial entry into the market.

Promotions 262

Promotions Marketing Target Market Consumer 262

Retail TouchPoints

AUGUST 17, 2021

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Retail TouchPoints

NOVEMBER 28, 2022

What people think about when they focus on retail innovation is the tech side of the business — next-generation marketing tools, cutting-edge last mile vehicles, frictionless checkout — but there is still plenty of innovation happening in the more foundational strategies of running a retail business. However, Apple’s Sii score of 68.9

Department Stores 290

Department Stores Target Market Consumer Checkout 290

Retail TouchPoints

JULY 16, 2021

In this case, any target marketing would have to be assessed early on from a high-level addressable market to optimize one’s costs for a healthy ROI. The current infrastructure is a workflow that impedes on-demand personalization, resulting in retail (and the company as a whole) being out of sync with the consumer market.

Fulfillment 328

Fulfillment Consumer Target Market Shipping 328

Inside Retail

NOVEMBER 26, 2023

With constant pressure to stay ahead of the competition, continuously innovate and get seasonal releases on time, it can be difficult to ensure that all the moving parts come together to create the best possible products at the right price point for each target market.

Marketing 130

Marketing Fashion Apparel Planning 130