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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. The global loyalty management market stood at $2.47

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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Here are three key reasons they work so well: 1.

Consumer 277
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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? It does not feel luxury at all, and brand cues are lost with a product that looks generic, and store environments without brand cue,” Mansfield said. But is the target audience listening?

Fashion 277
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How Bubble cracked the Australian market, by mirroring its US and UK strategy

Inside Retail

Timing is everything and knowing when to launch in a new market can make or break a brand’s success in a new region. With such a saturated beauty and skincare market, why was it the right time for Bubble to expand and how did it do so successfully? In under two weeks, Bubble Skincare has become one of Priceline’s top-performing brands.

Marketing 130
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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 264
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How Livestream Shopping Channels the Power of Influencer Marketing

Retail TouchPoints

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. Video has indeed evolved.

Marketing 358