Retail TouchPoints

JULY 23, 2020

billion people, engage them with relevant content and lead them quickly down the marketing funnel to purchase at an unparalleled scale. By adding a real social commerce component to the platform, Facebook now has much better information about real purchase intent. from 2019.

Social Commerce 240

Social Commerce Shopping Advertising Marketing 240

Retail TouchPoints

DECEMBER 20, 2021

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities.

Social Commerce 264

Social Commerce Customer Retention Marketing Consumer 264

Inside Retail

DECEMBER 14, 2022

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. A refresher. Live shopping. Best practices from China.

Social Commerce 130

Social Commerce Marketing Checkout Wholesale 130

Retail TouchPoints

JULY 6, 2021

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. The Physical Store and Social Commerce Can Enhance Each Other.

Social Commerce 277

Social Commerce Shopping Consumer Accounting 277

Retail TouchPoints

JULY 28, 2021

The APPRL acquisition expands Klarna’s roster of marketing services by allowing retailers to connect directly to relevant content creators in order to create social shopping content and track campaign results through Klarna. “As Social commerce is expected to account for $84 billion in U.S.

Social Commerce 264

Social Commerce Payment Services Comparison Shopping Shopping 264

Retail TouchPoints

NOVEMBER 2, 2022

. “Shopping on Snapchat is all about having fun with and sharing with your real friends, which Snapchatters say are 4X more influential than celebrities or influencers on their purchasing decisions,” said Sid Malhotra, Senior Director of Small and Mid-Sized Businesses at Snap, Inc. but will expand to additional markets into 2023.

Social Commerce 278

Social Commerce Returns Marketing Shopping 278

Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.

Social Commerce 130

Social Commerce Beauty and Health Payment Services Accounting 130

Retail TouchPoints

JUNE 10, 2022

The market could reach $783.3 billion in 2020, at a compound annual growth rate of 13% , according to data from Bloomberg. Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. billion in 2024, up from $478.7

Social Commerce 278

Social Commerce Advertising Consumer Customer Experience 278

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

Social Commerce 130

Social Commerce Advertising Checkout Shopping 130

Inside Retail

AUGUST 20, 2024

To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Social commerce is only going to become bigger and a more important part of the [marketing] mix.”

Social Commerce 278

Social Commerce Accounting Marketing Shopping 278

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. In-feed ads are where the real shopping action happens.

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. So what does it take to turn social media users from passive scrollers into active customers?

Payment Services 237

Payment Services Social Commerce Consumer Advertising 237

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 275

Marketing Promotions Consumer Advertising 275

Star Miconics

FEBRUARY 16, 2024

Something I find particularly exciting about the start of each new year is getting to look through the growing retail and e-commerce trends, and 2024 did not disappoint. At a time when digital storefronts and spaces are just as crucial as physical ones, the retail landscape is undergoing yet another epic transformation.

Social Commerce 59

Social Commerce Merchant Services Shopping Consumer 59

Independent Retailer

MARCH 29, 2022

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

Social Commerce 84

Social Commerce Merchant Services Inventory Management Wholesale 84

Retail TouchPoints

JANUARY 12, 2024

Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Retail TouchPoints

NOVEMBER 8, 2024

Target is tapping into the $250 billion creator economy through a new partnership with Linktree, a tool that allows influencers and independent creators to seamlessly connect their social content to product revenue. For example, @targetdoesitagain, a “source for all things cool found at Target,” has 1.3 The retailer has a collective 8.4

Social Commerce 289

Social Commerce Accounting Shopping Fashion 289

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Commerce 262

Social Commerce Marketing Advertising Shopping 262

Inside Retail

JULY 26, 2021

A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. Yves Saint Laurent partnered with China Duty Free Group to bring its #Claimyourlove campaign to Hainan on China’s Valentine’s Day 2021, launching a sweat-proof, all-weather foundation at the tropical paradise.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

JULY 7, 2022

“Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. For many brands, everyday content creators represent just one element of their influencer marketing programs.

Marketing 290

Marketing Social Commerce Consumer Management 290

Retail TouchPoints

APRIL 21, 2022

Want to Excel at Marketplaces? Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals. Community Commerce and the Explosion of Shoppable Content.

Retail Trends 278

Retail Trends Social Commerce ATS Consumer 278

Retail Assist

MARCH 1, 2023

Social commerce has revolutionised the way retailers interact with their customers. Creating direct connections, building relationships, increasing engagement, and ultimately facilitating sales, social media is the place that many consumers are choosing to place their transactions. Here’s why.

Social Commerce 52

Social Commerce Shopping Advertising Consumer 52

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”.

Marketing 147

Marketing Social Commerce Advertising Consumer 147

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

Social Commerce 263

Social Commerce Inventory Management Customer Experience Payment Services 263

A1 Retail

DECEMBER 20, 2021

By Yuval Ben-Itzhak, Chief of Strategy at Emplifi. Enter social commerce. Social commerce isn’t new. Back then, it was essentially online shopping but through social channels. Social commerce today is more about the experience. But how can brands get social commerce right?

Social Commerce 67

Social Commerce Shopping Consumer Promotions 67

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse.

Marketing 344

Marketing Advertising Social Commerce Planning 344

Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. I get stuff from consumers, from Shopify … and at the end of the day, I myself am a consumer. Globally, the sneaker market is projected to have a revenue of US$80.19 I know what I want.

Marketing 246

Marketing Consumer Location Promotions 246

Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. It was valued at $3.8

Retail Marketing 130

Retail Marketing Marketing Social Commerce Consumer 130

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 290

Marketing Wholesale Advertising Consumer 290

Inside Retail

OCTOBER 9, 2024

The beauty disruptor launched in British retailer Boots in December last year, making its debut at the pharmacy chain’s beauty-only Battersea Power Station location and online before rolling out nationally to over 200 Boots stores in January. Social frenzy Bubble has amassed over 2.7

Marketing 130

Marketing Target Market Location Consumer 130

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 263

Marketing Advertising Customer Experience Planning 263

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

Social Commerce 324

Social Commerce Payment Services Checkout Shopping 324

Retail TouchPoints

APRIL 18, 2023

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community. Here’s how he’s doing it.

Marketing 278

Marketing Payment Services Beauty and Health Fulfillment 278

Retail TouchPoints

OCTOBER 8, 2021

At its core, the company has successfully stayed true to its roots, creating products for the “youth counterculture,” niche skater and hip-hop communities specifically. But between its marketing strategy (or lack thereof) and uber-exclusive partnerships, Supreme has nevertheless evolved into a highly coveted, and profitable, brand.

Marketing 245

Marketing Consumer Fashion Social Commerce 245

Retail TouchPoints

JUNE 26, 2024

TikTok Shop Women-Owned Accelerator to Feature Custom Business and Marketing Courses The Women-Owned TikTok Shop Accelerator is a six -week long program designed to support and accelerate the growth of women-owned small businesses in partnership with the Conscious Commerce Accelerator (CCA), which is led by retail and marketing industry leader Tina (..)

Shopping 264

Shopping ATS Marketing Social Commerce 264

Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. So what does that mean for the rest of us?

Social Commerce 272

Social Commerce Advertising Marketing Consumer 272

Retail TouchPoints

AUGUST 3, 2021

The fashion resale market is one of the fastest growing consumer-driven sectors today. The resale market is set to hit $36 billion by 2024, growing at 39% CAGR (versus overall retail at approximately 2% pre-pandemic). Social Commerce. Social commerce has been far more prominent in China than in the U.S.

Fashion 290

Fashion Social Commerce Fast Fashion Consumer 290