Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Here, we break down three of the latest trends that are taking place in social commerce right now.

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Retail TouchPoints

JULY 6, 2022

Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it is gaining traction nationwide. Here’s how you can learn from their experiences. . Team members can categorize content and compare the work of different creators to best prioritize future relationships.

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Retail TouchPoints

NOVEMBER 8, 2024

Target is tapping into the $250 billion creator economy through a new partnership with Linktree, a tool that allows influencers and independent creators to seamlessly connect their social content to product revenue. For example, @targetdoesitagain, a “source for all things cool found at Target,” has 1.3 The retailer has a collective 8.4

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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Retail TouchPoints

JANUARY 9, 2025

[Editors note: I sat down with the folks at PAN, our co-host for an exclusive event that will take place Monday, Jan. at KYMA at Hudson Yards, to discuss a few of the key trends retail will be grappling with in 2025 for this blog post. Read on to take a look at the issues we plan to watch and cover onRetail TouchPoints.

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Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. social network ad spending forecast by $16.21 billion.

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Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Retail TouchPoints

NOVEMBER 2, 2022

. “Shopping on Snapchat is all about having fun with and sharing with your real friends, which Snapchatters say are 4X more influential than celebrities or influencers on their purchasing decisions,” said Sid Malhotra, Senior Director of Small and Mid-Sized Businesses at Snap, Inc. but will expand to additional markets into 2023.

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Retail TouchPoints

JUNE 10, 2022

The market could reach $783.3 billion in 2020, at a compound annual growth rate of 13% , according to data from Bloomberg. Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. billion in 2024, up from $478.7

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Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. In-feed ads are where the real shopping action happens.

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Inside Retail

MARCH 12, 2025

Inside Retail: Over the past eight years at Princess Polly, youve built the brands performance department from the ground up, and gone from a team of one (yourself) to 19 across Australia and the US. IR: The e-commerce landscape has changed dramatically in the last decade. Social commerce will change the way businesses operate.

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Retail TouchPoints

MARCH 11, 2025

From agentic AI to dynamic pricing and commerce media, there are myriad technologies aimed at driving efficiencies and optimizing revenue opportunities. With instant access to rich location data, Ethan Chernofsky, SVP of Marketing at Placer.ai, will analyze and in some cases debunk headline-dominating trends.

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Retail TouchPoints

JULY 7, 2022

“Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. For many brands, everyday content creators represent just one element of their influencer marketing programs.

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Retail TouchPoints

APRIL 21, 2022

Want to Excel at Marketplaces? Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals. Community Commerce and the Explosion of Shoppable Content.

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Retail TouchPoints

JANUARY 12, 2024

Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9

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Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse.

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Inside Retail

AUGUST 20, 2024

To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Social commerce is only going to become bigger and a more important part of the [marketing] mix.”

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Retail TouchPoints

JANUARY 13, 2025

Due to limited resources and the bespoke needs of each digital channel, many retailers struggle to maintain consistency when listing products on third-party marketplaces or social commerce channels. Al Williams is GM and VP, B2C, at BigCommerce.

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Retail TouchPoints

OCTOBER 17, 2024

Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the debut of a platform to scale its creator marketing efforts and a multi-year partnership with the Chicago Bulls that will include events, in-store activations and behind-the-scenes content. ”

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Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 There is no chatter about it on Reddit at all, just stony silence.”

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Retail TouchPoints

JANUARY 29, 2025

John Ferdinand, who heads the anti-counterfeiting team at intellectual property (IP) management firm Marks & Clerk , said that in the European Union (EU) alone, the apparel industry loses approximately 12 billion ( $12.48 billion ) annually to counterfeiting, equating to approximately 5% of all clothing sales in that market.

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Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

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Retail TouchPoints

FEBRUARY 26, 2025

Because a problem in one area of your business can cause security or fraud issues in another, it can be helpful to take an end-to-end look at your security and fraud prevention practices to identify gaps and make improvements. Audit the data you share with suppliers to ensure youre not putting sensitive customer data at risk.

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Retail TouchPoints

OCTOBER 31, 2024

We wanted to ensure our Roblox update would create strong reach and impressions for our target youth market,” the Clarks marketing team said in a statement to Retail TouchPoints. Clarks has seen “incredible success” on the platform, according to the brand’s marketing team, generating the following results: 16.2+

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Retail TouchPoints

AUGUST 8, 2024

For instance, Sleep Number exhibited at CES (The Consumer Electronics Show) from 2013 through 2023 to position the brand as the leader in Sleep Technology and Wellness, resulting in an average of more than two billion media impressions per event and leading to the creation of an entirely new category: Sleep Tech.

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Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers must reflect this diversity in their marketing.

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Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

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Retail TouchPoints

NOVEMBER 4, 2024

But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? has hung in the balance. based owner.

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Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

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Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

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Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

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Retail TouchPoints

APRIL 21, 2021

The partnership between Shopify and Pinterest is aimed primarily at small- and medium-sized retailers. Catalog feed uploads increased globally by more than 14X from March 2020 to March 2021, according to internal Pinterest data.

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Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2 Experiential Effects: Give Your Customers a Gift. What does that mean?

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Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

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Retail TouchPoints

SEPTEMBER 14, 2022

14, for an inside look at one brand that has found the secret to livestream success.]. “If The vast array of social commerce products available across the major sites is dizzying, not least because it changes almost daily, but one thing is becoming clear — social media platforms in the U.S. The same goes for the U.S.,

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Retail TouchPoints

APRIL 18, 2023

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community. Here’s how he’s doing it.

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Retail TouchPoints

NOVEMBER 8, 2024

And with such a vast target audience that spans 14 to 65 years old , the ShopSimon team needs to “nail that person down,” according to Kelly Cahill, VP of Marketing for ShopSimon. A lot of that generation doesn’t have credit cards, and they’re looking at different ways to use debit cards,” Cahill explained. “We

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