Retail TouchPoints

OCTOBER 6, 2020

Here are five achievable steps to developing a retail marketing personalization roadmap that will boost your profitability by helping you define your personalization goals, timelines and leaders. Understanding the current state of retail marketing personalization in your organization is important for defining your goals for its growth.

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Retail TouchPoints

MARCH 9, 2021

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Brands and retailers can tap the active communities of influencer partners by encouraging them to go “live.”

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Retail TouchPoints

JULY 8, 2020

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Do you know the average conversion window of each channel in your media plan? Amplifying your message across channels.

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Inside Retail

SEPTEMBER 19, 2023

Leading market research firm Euromonitor International has just unveiled its 2023 rankings for the Top 10 fastest growing and biggest retailers in Asia Pacific, with Indonesia’s GoTo stealing the spotlight. Meanwhile, Chinese e-commerce behemoth Alibaba reigned supreme with a retail value close to half a trillion U.S.

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Retail TouchPoints

FEBRUARY 4, 2022

Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado. I actually think we’ve done ourselves a disservice by leaning on technology ,” said Heidersbach.

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Inside Retail

MAY 2, 2022

Asia Pacific’s airport retail market is projected to grow to US$33.8 billion by 2026, driving the global market to $63.4 According to GlobalData, the growth will be driven by the increase in retail space and passenger numbers as cross-border travel resumes and the relaxation of lockdown and duty-free regulations.

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Inside Retail

SEPTEMBER 6, 2023

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

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Retail TouchPoints

SEPTEMBER 3, 2020

The suite encompasses multiple tools, including: Cheetah Engagement Data Platform: A real-time data platform that is designed to sit at the foundation of every Cheetah Digital solution and enable end-to-end customer lifecycle management across; Cheetah Experiences: A tool that helps marketers create interactive, high-value campaigns that support the (..)

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CJ Retail Solutions

APRIL 9, 2024

Here at CJ retail we want to help you get the best from your retail marketing. Here we will look at some retail marketing strategies that will help you to boost your sales. This can help retailers understand what their customers want and cater to their needs.

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Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

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Retail TouchPoints

MAY 19, 2021

Data is driving the return to in-store shopping and the approach you take to your marketing efforts. Essentially, a good feed management solution allows you to take an individualized approach to marketing while maintaining your brand identity across multiple platforms, both online and in stores. Implement local inventory ads.

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Inside Retail

AUGUST 10, 2021

Data-driven insight is driving increased sales for suppliers and retailers by putting the right amount of products in the right place at the right time and most importantly in front of the right shoppers. Powerful retail solutions are driven by genuine data-driven insight. Scope a project with us today.

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Shopping Center

JUNE 4, 2024

At the ICSC LAS VEGAS 2024 conference, Nellie Day of Retail Insight discussed the current investment climate with Shaun Riley, managing principal of Faris Lee Investments. Riley highlights key… The post Faris Lee: Unlocking Investment Opportunities in Today’s Retail Market appeared first on Shopping Center Business.

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Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

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Inside Retail

FEBRUARY 16, 2023

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We We’ve observed an acceleration of the ultra prestige segment, especially in the more mature luxury markets of Asia and the Gulf,” she stressed.

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Retail TouchPoints

JULY 7, 2021

Audiences can be purchased at the LiveRamp Data Store and integrated into programmatic and direct advertising campaigns across a range of online, mobile and addressable television networks. Commerce Signals’ capabilities include a view of consumer wallets that unites spending across multiple cards by an individual shopper.

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Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count.

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365 Retail

JUNE 28, 2022

For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. . In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend.

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Retail Minded

JULY 3, 2023

Marketing is no exception. AI in retail offers many business opportunities and benefits. The use of artificial intelligence in retail marketing allows to develop and improve many things. In the article below, we will consider the role of artificial intelligence in retail marketing and its impact on modern business.

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Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

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Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. This is true all year long, but recent studies show at least 26.8% of retail sales happen during Q4. So holidays are a huge deal for retail. ‘Tis (almost) the season! This year is different.

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Retail TouchPoints

NOVEMBER 22, 2023

As the explosive accessibility of image and text generation allowed the public to see this new technology at work before their eyes, VisualGPS research reveals that trepidation increased, with 53% of Americans saying they were very nervous about AI in 2022, rising to 63% in 2023. Consumers expect to see the real products and packaging.

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Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. As a result, brand loyalty is at an all-time low.

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Shopper Motion

DECEMBER 19, 2022

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Benefits of using shopper data in retail marketing.

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Inside Retail

JUNE 3, 2024

It’s no secret that consumers are still spending big on their pets even in a cost of living crisis – and the launch of luxury pet accessories brand Mon Petit Amour Manolo, which sells collars starting at $550, is proof of this. billion in 2023.

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Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

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Retail Focus

APRIL 9, 2021

Only time will tell whether e-commerce adoption rates will slow, but all estimates currently point to a healthy £123 Billion market by 2023. Jon Walkington, Retail and System Integrator Sales Director, Schoeller Allibert UK. Where does this leave retailers and their warehousing and logistics operators?

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Inside Retail

JULY 10, 2023

Based on his 14 years’ experience in New Zealand retail, including at Noel Leeming and The Warehouse Group, Edwards sees a massive opportunity for JB Hi-Fi to expand physically and digitally in the coming years. Part of the expansion involves relocating at least two stores to more desirable locations.

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Retail TouchPoints

JULY 18, 2022

Convenience store retailer Yesway has chosen GSP to provide retail marketing services, including store profile management as well as POP design and production services, to 408 Yesway and Allsup’s stores in nine states. Yesway will draw upon GSP’s cloud-based retail intelligence platform to support its marketing process.

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365 Retail

AUGUST 16, 2023

UK Retail marketers are risking customer frustration and reduced profitability by wasting ad budgets on low stock items, according to new research by product performance management (PPM) platform ROI Hunter. However, retail marketers risk wasting more available cash by failing to shift the budget away from low-availability items.

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Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Sai Koppala is the CMO at SheerID.

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Retail Minded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

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365 Retail

NOVEMBER 25, 2021

If you manage a retail chain that is either currently operating internationally or is looking to do so, then you will need to look at your marketing campaign. This article will explore marketing tips to get you thinking. Marketing Translation. Research International Markets. Utilise Social Media.

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Mass Relators

MARCH 20, 2023

Don Unser and Marshal Cohen of Circana (formerly IRI and The NPD Group) look below the surface of current retail performance in this $2.9 trillion market during Circana’s Growth Summit 2023 , which is currently underway in Los Vegas. CHICAGO – Consumer demand is declining across nearly every segment of the U.S.

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Retail TouchPoints

NOVEMBER 19, 2020

Schnuck Markets and Meijer have each partnered with product discovery solution provider Efficient Collaborative Retail Marketing (ECRM) to launch initiatives aimed at improving diversity among their suppliers.

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Inside Retail

MARCH 27, 2023

Retailers had already been using AI to a certain extent, but after a couple of years of “getting to know how it works” we’ve reached a point where its inclusion is something that can’t be ignored. Australian fashion retailer Cue is also leveraging AI-based personalisation to offer virtual styling services.

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