Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Sai Koppala is the CMO at SheerID.

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Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Maximizing email marketing. Four of these strategies include: 1.

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Marketing Merchant Services Advertising Payment Services 261

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. Now, other hot-button issues are adding fuel to the data-transparency fire.

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Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Retail TouchPoints

JUNE 16, 2021

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. Marketers should think beyond marketing ,” said Tom Kaneshige, Chief Content Officer at CMO Council in an interview with Retail TouchPoints. They’re in the revenue game now.

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Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

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Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? At TRA, we don’t just have a finger on the pulse but a stethoscope. We look at trends, shafts, signals, and drivers as they’re happening, and even before they happen.

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Marketing Consumer Marketing Spend Planning 245

Retail Dive

FEBRUARY 28, 2024

Natalie McGrath comes from Afterpay, with experience at apparel brands including Bandier, Coach, Alexander Wang and Net-A-Porter.

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Retail TouchPoints

JUNE 5, 2020

As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies. Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability. He can be reached at mkatz@ssaandco.com.

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Retail TouchPoints

JANUARY 9, 2024

During his five -plus years at Vista Outdoor, he helped reposition and transform the business, growing revenue and profits to “historic highs” by focusing on organic growth, direct-to-consumer (DTC) initiatives and strategic acquisitions, according to a Solo Brands press release. will take over.

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Retail TouchPoints

JULY 15, 2022

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Advertising 290

Advertising Marketing Spend Marketing Customer Experience 290

Retail TouchPoints

NOVEMBER 25, 2020

At Mejuri, we view data as a strategic asset, especially when it helps us create more compelling customer experiences,” said Majed Masad, COO at Mejuri in an interview with Retail TouchPoints. “With COVID and recent market dynamics, tracking variable costs in real time becomes even more important.

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Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”. Xcel Brands Inc.

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Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. How Newcomers Took Market Share Temu launched in the U.S. As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. Finally, TikTok has rapidly entered the U.S.

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Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2 Is one more effective than the other in this case?

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Retail TouchPoints

MAY 22, 2023

The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. With lower price barriers to enter the market, digital advertisers proliferate. The value exchange.

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Retail TouchPoints

SEPTEMBER 11, 2023

Rent the Runway has lowered its revenue expectations for 2023, now saying it plans to at least match 2022 revenues of $296.4 We made significant progress in Q2 across the bottom line, exceeding our profitability guidance, and with Adjusted EBITDA margins hitting a historic high at 10.2%. 8, 2023. .

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Retail TouchPoints

OCTOBER 29, 2024

Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets. Nearly 70% of marketing spend has gone to these channels. Search engine marketing Search is still a critical tool driving traffic to online stores.

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Advertising Consumer Accounting Marketing 290

Retail TouchPoints

JANUARY 18, 2021

The number of consumers ordering from TV directly impacts how much media marketers can afford, which is unlike traditional advertising that is based on budgets as opposed to results. The more the ASONTV marketer spends, the higher the eventual retail sales should be. This is the vast majority of what ASONTV marketers buy.

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Advertising Marketing Consumer Promotions 299

Retail TouchPoints

JANUARY 5, 2023

National Retail Federation CEO Matthew Shay put it best, saying “Retailers are providing great products and experiences at the right price levels to help stretch household budgets.”. Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. More Efficient Marketing Channels.

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Inside Retail

DECEMBER 12, 2024

Inside Retail spoke with Stephanie Tham, director of brand & marketing at Outdoor Venture, to learn about the new retail concept and the companys marketing strategy. Are there any plans to introduce RL2 by Running Lab to other markets in Southeast Asia or beyond? If so, which countries are on your radar?

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Retail TouchPoints

MARCH 5, 2021

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. A Key Acquisition Helps Shape the Future of Constellation’s Business.

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Retail TouchPoints

MAY 9, 2022

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

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Apparel Marketing Spend Accounting Consumer 278

Retail TouchPoints

JANUARY 6, 2022

And brands are incentivized to deliver on those expectations: According to McKinsey, businesses that are proficient in personalization boost their revenue by 5% to 15% and their marketing-spend efficiency by 10% to 30%, yet only 15% of CMOs think they’re on target to deliver personalized experiences.

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Consumer Marketing Spend Marketing Returns 312

Retail TouchPoints

NOVEMBER 7, 2022

Compare that to Netflix; its estimated original content budget in the same year was a whopping $17 billion, and its minutes watched paled in comparison to TikTok’s, at only 9.6 Second is the inability to service today’s higher content demand due to much higher retailer and marketing channel needs. But where do you even start?

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Marketing Spend Consumer Marketing Management 290

Shopperations

DECEMBER 10, 2020

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. One question grinds everything to a halt: “What’s the ROI on our shopper marketing spend?”.

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Marketing Marketing Spend Planning Management 98

Inside Retail

FEBRUARY 28, 2022

billion online household goods market, which sits within the $67 billion Australian household goods market. It’s MyDeal acquiring market share in the current market, and we’re quite comfortable with where we sit in the market right now.”. As it stands, MyDeal makes up about 3 per cent of the of the $8.1

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Marketing Marketing Spend Shipping Planning 130

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

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Beauty and Health Consumer Health & Wellness Department Stores 274

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. CFOs demand greater demonstrable value from every dollar spent.

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Marketing Returns Customer Experience Planning 130

Small Biz Trends

MAY 9, 2022

Affiliate marketing is the most popular business in 2022. There are a lot of offerings online for affiliate marketing courses that anyone seeking extra income can take. Affiliate Marketing Course. It also covers the different platforms and strategies of affiliate marketing and the pros and cons of being an affiliate marketer.

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Retail TouchPoints

OCTOBER 16, 2023

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. This data can then inform personalized marketing campaigns, showcasing tailored product recommendations that align with each customer’s unique style.

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Marketing Consumer Shopping Customer Experience 278

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

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Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

FEBRUARY 3, 2021

Looking only at the data for the first two months of 2020, you might have been tempted to declare — and not without good reason — that it was shaping up to be a banner year for brick-and-mortar retailers. By the end of the month, nationwide retail walk-ins were at a paltry 27.1% of the previous year’s figures. Kelly has a B.A.

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Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

FEBRUARY 18, 2022

Eco-friendly retail brands and marketers of ‘green’ products face a unique challenge that not many industries encounter. So how can sustainable brands zero in on true climate champions and avoid wasting marketing spend on those that overestimate their personal environmental engagement? Green Personas.

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Consumer Marketing Spend Apparel Marketing 263

Retail TouchPoints

FEBRUARY 2, 2024

This concept of starting with a deep understanding of the customer (at times more deeply even than they understand themselves) and building from that point is also the basic premise of retail’s latest technological and philosophical movement — unified commerce. They just want what they want when they want it. Uber is another example.

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Payment Services Consumer Accounting Promotions 317

Retail TouchPoints

FEBRUARY 4, 2022

Some people tend to be better at empathy than others — in Western culture particularly men tend to suppress their emotions, which means they must work harder on developing their empathy than women. You can imagine how pleased I was at the start of this new venture to see empathy and kindness expressed this way.

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Marketing Spend Management ATS Marketing 277

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

Beauty and Health 240

Beauty and Health Health & Wellness Department Stores Returns 240