Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. Before joining VTEX, he was an industry analyst at International Data Corporation (IDC).

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Inside Retail

FEBRUARY 1, 2024

A new report by Euromonitor International on the top five digital consumer trends in 2024 suggests that consumers want more power in their relationships with brands and are using social media to give them a greater voice. Social media influencer marketing spend by brands was around $16.4 Xcel Brands Inc.

Marketing 147

Marketing Social Commerce Advertising Consumer 147

Retail TouchPoints

JUNE 9, 2022

For most brands, there’s a healthy balance of a mix of creators at any given time. As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus. Even though they might have smaller audiences, they tend to have the most engaged and loyal followings.

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). For more on off-site retail media advertising, skip ahead to this section.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The retail market size is continuously growing. Online to Offline Shopping.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Mass Relators

JULY 15, 2024

NEW YORK — Back-to-School spending for K-12 students is expected to remain flat at $586 per student, according to a report from Deloitte. Parents surveyed expect to spend $586 per student in grades K-12, down just $11 year-over-year (up $57 compared to 2020). billion and $7.4 billion, respectively.

Planning 52

Planning Merchant Services Social Commerce Accounting 52

Retail TouchPoints

NOVEMBER 24, 2023

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

Social Commerce 314

Social Commerce Consumer Shopping Marketing 314