Retail TouchPoints

JANUARY 6, 2022

And brands are incentivized to deliver on those expectations: According to McKinsey, businesses that are proficient in personalization boost their revenue by 5% to 15% and their marketing-spend efficiency by 10% to 30%, yet only 15% of CMOs think they’re on target to deliver personalized experiences.

Consumer 307

Consumer Marketing Spend Marketing Returns 307

Retail TouchPoints

JANUARY 5, 2023

National Retail Federation CEO Matthew Shay put it best, saying “Retailers are providing great products and experiences at the right price levels to help stretch household budgets.”. Retailers can deliver the personalized experiences shoppers expect by leveraging the data in their loyalty programs and looking at members’ purchase history.

Merchant Services 284

Merchant Services Promotions Consumer Discount Store 284

Retail TouchPoints

JUNE 16, 2021

As a result, 80% of marketers say the shift toward the self-reliant buyer has created a massive increase in the importance of marketing within the organization, according to the Rising Above the Fray report by CMO Council. Marketers Can’t Afford to Miss on Content, Customers or Timing. They’re in the revenue game now.

Marketing 252

Marketing Returns Marketing Spend Accounting 252

Retail TouchPoints

FEBRUARY 3, 2021

Looking only at the data for the first two months of 2020, you might have been tempted to declare — and not without good reason — that it was shaping up to be a banner year for brick-and-mortar retailers. By the end of the month, nationwide retail walk-ins were at a paltry 27.1% of the previous year’s figures. Kelly has a B.A.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

SEPTEMBER 19, 2023

In ClearSale’s most recent global survey of ecommerce consumer attitudes, 76% said they’re more likely to make a purchase from sites with accurate search and plenty of useful filtering options, and 78% said those elements make them more likely to return to that site or become a regular customer.

Customer Experience 282

Customer Experience Checkout Marketing Spend Consumer 282

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Sai Koppala is the CMO at SheerID.

Marketing 293

Marketing Promotions Advertising Comparison Shopping 293

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

Beauty and Health 240

Beauty and Health Health & Wellness Department Stores Returns 240

Retail TouchPoints

JUNE 23, 2022

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout.

Payment Services 299

Payment Services Checkout Drop-Shipping Customer Retention 299

Retail TouchPoints

MARCH 5, 2021

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. A Key Acquisition Helps Shape the Future of Constellation’s Business.

Wholesale 258

Wholesale Consumer Marketing Fashion 258

Inside Retail

NOVEMBER 27, 2024

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

Marketing 130

Marketing Fast Fashion Advertising Marketing Spend 130

Inside Retail

JUNE 27, 2021

For retailers with stores and offices in Greater Sydney, the Blue Mountains, Wollongong and the Central Coast of New South Wales, the two-week lockdown announced on Saturday has meant a return to stockpiling behaviour, remote working and potential supply chain disruptions. A lot of people pulled back media spend,” Makejev told Inside Retail.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Inside Retail

MARCH 11, 2024

With marketing spending at all-time highs for e-commerce businesses, it pays to know that customer acquisition costs can be virtually non-existent on Dropshipzone. With good products at good prices, you’ve got your products on show in the window, making browsing for other retailers a breeze.

Shipping 130

Shipping Department Stores Marketing Spend Fulfillment 130

Retail Focus

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 130

Consumer Advertising Marketing Spend Returns 130

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. I’ve never seen disruption happen at the speed in which it’s happening,” said Jesse Redniss, CEO of Qonsent , a platform that enables brands to collect consent permissions for first-party data. “And

Marketing 274

Marketing Advertising Consumer Customer Retention 274

Retail TouchPoints

JUNE 5, 2020

Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability. As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. The sales lift occurred at a time when this product was decreasing in sales in their product mix.

Marketing 189

Marketing Payment Services Promotions Consumer 189

Inside Retail

JULY 21, 2021

Unlike traditional digital marketing channels, brands don’t pay Cashrewards for eyeballs or impressions – they only pay the platform when a transaction takes place, and because Cashrewards members are high-value shoppers, it is generally at a higher average value. . “We So far, Cashrewards has generated $2.5

Beauty and Health 130

Beauty and Health Advertising Returns Department Stores 130

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. In e-commerce, a lot of item returns happen as the product looks different from the image in the e-store.

Returns 147

Returns Consumer Customer Experience Shopping 147

Rangeme

FEBRUARY 5, 2024

Now, it’s time to delve into the pivotal role of metrics in your marketing strategy. In this article, we’re diving into the world of analytics, where we unravel the intricacies of return on investment (ROI), conversions, loyalty, and how they shape the success of your CPG marketing efforts. Let’s jump in!

Marketing Spend 52

Marketing Spend Marketing Advertising Returns 52

Retail TouchPoints

AUGUST 7, 2023

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. Here’s a look at some of those initiatives and where Wish is focusing next: 1.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

APRIL 2, 2021

They invest time as advocates of your brand, and in return they expect you to reward them with unique experiences that justify their commitment. To deliver experiences, brands need to adopt a model that provides the exact message to every customer, on the right channel, and at the right time. But what does it look like in practice?

Customer Experience 162

Customer Experience Specialty Retailers Marketing Spend Management 162

Inside Retail

MARCH 27, 2023

We are gearing up for retail and e-commerce trends in 2023, where the Malaysian retail industry is forecasted to grow at 3.5 Shoppers were able to make purchases at a discount and split their payments into three instalments. “We According to Eddy Han, general manager of ShopBack Malaysia, 2023 will be a year of growth for the brand.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage. And The Mars Agency recently declared : “Retail media is now almost universally recognized as one of the most effective methods of commerce marketing.”

Advertising 293

Advertising Marketing Social Commerce Consumer 293

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Marketing 130

Marketing Returns Customer Experience Planning 130

Inside Retail

AUGUST 13, 2023

Early adaptations of digital signage were often very much about replacing print to get a return on investment, with Lotteries Corporation, a great example. When Entwined first took over the account, the company had five games in the market and was shipping printed material to 4000 sites three times a week.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Retail TouchPoints

APRIL 13, 2021

.; that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. Increasingly, brands need to take a localized approach to their online communications, advised Chad Jordan, Regional Sales Director at SOCi.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Inside Retail

AUGUST 28, 2023

So in this environment, Cashrewards is helping make every dollar go further not only for our members but also our brand partners by ensuring that there’s no wastage on their marketing spend – meaning brands only pay when a customer pays.”

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Mike Anthony

MAY 4, 2021

A high chance of failure or at best, average. In this post I want to share a great case study of an activity that has both consumer insight and shopper insight at its heart. And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. Not at all. How friendly is it?

Consumer 130

Consumer Marketing Marketing Spend Returns 130

Mike Anthony

MAY 4, 2021

A high chance of failure or at best, average. In this post I want to share a great case study of an activity that has both consumer insight and shopper insight at its heart. And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. But take a look at the execution here.

Consumer 130

Consumer Marketing Marketing Spend Returns 130

Inside Retail

NOVEMBER 21, 2024

Andrew Thornton, retail industry lead at Tyro Payments, explains that loyalty programs work better if tied to the same cards customers use to pay for goods, overcoming the need to present a loyalty program membership card or recite a phone number to earn points. Everyone’s attention span is shrinking.

Merchant Services 130

Merchant Services Payment Services Accounting Marketing 130

Indigo 9 Digital

NOVEMBER 16, 2023

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. Then there’s the cost of acquiring customers.

Consumer 98

Consumer Returns Advertising Marketing 98

Wiser

JULY 19, 2017

The key to having a successful business is having the right products in the right place, at the right price, at the right time. The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. Now that you have a great mix of products, they need to be priced appropriately.

Marketing 84

Marketing Promotions Markdowns Advertising 84

I Vend

SEPTEMBER 16, 2022

One survey, for example, looked at retailers who have ‘a common set of tools and methods across the enterprise for accessing and analysing data’, and found that 80% exceed their business goals. Retail data analytics is at the heart of personalised marketing, and pricing management – two key strategies which drive improved results.

Promotions 98

Promotions Customer Experience Marketing Spend Marketing 98

Indigo 9 Digital

FEBRUARY 13, 2023

Part of the reason for creating the individual websites which had simple names was that it made it easier for the sites to surface at the top of search engine results. While it’s convenient to look at page after page of pretty blue couches online you can’t beat the experience of a store that is beautifully styled like West Elm.

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Small Biz Trends

JUNE 30, 2022

Your marketing team can create an interactive product demo on your website, giving prospects the chance to explore features at their own pace. The result is a secure and memorable customer experience that will keep prospects returning for more. Your sales team will spend less time chasing the wrong accounts.

Accounting 105

Accounting Marketing Customer Experience Marketing Spend 105

365 Retail

AUGUST 11, 2023

With the cost-of-living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage , suggests.

Customer Retention 52

Customer Retention Marketing Spend Returns Customer Experience 52

365 Retail

MAY 31, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 52

Consumer Advertising Marketing Spend Returns 52