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When it’s Not the Customer: How Your System Drives Cart Abandonment

Retail TouchPoints

Technical gaps, such as a misfiring promotion or a vanished cart, can quietly turn a ready-to-buy customer into a lost one. Because no amount of marketing spend can win back a customer who feels like your platform failed them. When a user heads to checkout, they’re at their hottest point of intent.

Checkout 147
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What Retailers Can Learn from Other Industries’ Use of AI

Retail Focus

Artificial intelligence (AI) is transforming industries at a rapid pace, from healthcare to finance and logistics. Personalisation at Scale Streaming services like Netflix and Spotify have mastered the art of personalisation through AI. This data-driven approach ensures pricing stays competitive while protecting profit margins.

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The Role of Retail Displays During Market Uncertainty

Frank Mayer

Whether it’s due to a recession or a tightened budget, brands are always adjusting to shifting market conditions. And while not all brands scale back, many reevaluate their marketing spend during times of uncertainty. Retail displays , however, continue to do the heavy lifting when other channels go dark.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Consider collaborating with an influential Chinese influencer to really amplify your visibility to this market.

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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

National Retail Federation CEO Matthew Shay put it best, saying “Retailers are providing great products and experiences at the right price levels to help stretch household budgets.”. Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. More Efficient Marketing Channels.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298
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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

At Mejuri, we view data as a strategic asset, especially when it helps us create more compelling customer experiences,” said Majed Masad, COO at Mejuri in an interview with Retail TouchPoints. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing.

Markdowns 251