Retail TouchPoints

MAY 9, 2022

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 278

Apparel Marketing Spend Accounting Consumer 278

Retail TouchPoints

JULY 15, 2022

Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice. But there is one reason that tops them all — retail media offers a straight-line connection between ads and actual purchases.

Advertising 290

Advertising Marketing Spend Marketing Customer Experience 290

Retail TouchPoints

SEPTEMBER 11, 2023

Rent the Runway has lowered its revenue expectations for 2023, now saying it plans to at least match 2022 revenues of $296.4 We made significant progress in Q2 across the bottom line, exceeding our profitability guidance, and with Adjusted EBITDA margins hitting a historic high at 10.2%. 8, 2023. .

Planning 277

Planning Promotions Marketing Spend Marketing 277

Retail TouchPoints

FEBRUARY 4, 2022

Some people tend to be better at empathy than others — in Western culture particularly men tend to suppress their emotions, which means they must work harder on developing their empathy than women. You can imagine how pleased I was at the start of this new venture to see empathy and kindness expressed this way.

Marketing Spend 277

Marketing Spend Management ATS Marketing 277

Retail TouchPoints

JANUARY 6, 2022

And brands are incentivized to deliver on those expectations: According to McKinsey, businesses that are proficient in personalization boost their revenue by 5% to 15% and their marketing-spend efficiency by 10% to 30%, yet only 15% of CMOs think they’re on target to deliver personalized experiences.

Consumer 312

Consumer Marketing Spend Marketing Returns 312

Retail TouchPoints

AUGUST 6, 2024

As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. However, this marketing spend came at the expense of profitability, with some estimates showing that Temu loses an average of $30 for every order placed. The company spent nearly $1.8 operations.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

FEBRUARY 2, 2024

This concept of starting with a deep understanding of the customer (at times more deeply even than they understand themselves) and building from that point is also the basic premise of retail’s latest technological and philosophical movement — unified commerce. They just want what they want when they want it. Uber is another example.

Payment Services 317

Payment Services Consumer Accounting Promotions 317

Retail TouchPoints

FEBRUARY 19, 2024

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump.

Marketing 278

Marketing Marketing Spend Advertising Management 278

Retail TouchPoints

NOVEMBER 7, 2022

Compare that to Netflix; its estimated original content budget in the same year was a whopping $17 billion, and its minutes watched paled in comparison to TikTok’s, at only 9.6 If we do that, the name of the game is delivering the right content, at the right time, through the right channel and to the right consumer (and the lowest cost).

Marketing Spend 290

Marketing Spend Consumer Marketing Management 290

Retail TouchPoints

JANUARY 5, 2023

National Retail Federation CEO Matthew Shay put it best, saying “Retailers are providing great products and experiences at the right price levels to help stretch household budgets.”. Retailers can deliver the personalized experiences shoppers expect by leveraging the data in their loyalty programs and looking at members’ purchase history.

Merchant Services 290

Merchant Services Promotions Consumer Discount Store 290

Retail TouchPoints

OCTOBER 29, 2024

Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets. Nearly 70% of marketing spend has gone to these channels. the average click-through rate for digital display ads sits at a paltry 0.10%.

Advertising 290

Advertising Consumer Accounting Marketing 290

Retail TouchPoints

MAY 8, 2023

Here are a few marketing tactics that should cost-effectively support marketing in this challenging year: Turn to a DSP for retargeting – Marketing strategists have proven that it’s at least 5X less expensive to retain an existing user than to bring in a new one.

Marketing 312

Marketing Returns Advertising Marketing Spend 312

Retail TouchPoints

JUNE 23, 2022

Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout. Give Back-to-School Shoppers Alternative Payment Options. Keep Doing Your Homework.

Payment Services 304

Payment Services Checkout Drop-Shipping Customer Retention 304

Retail TouchPoints

SEPTEMBER 19, 2023

A larger search usability study that looked at 19 major ecommerce sites found that 70% of those sites had search tools that didn’t allow searches by synonyms for product terms used on the site, so visitors had to use the same wording as the site to generate usable results.

Customer Experience 287

Customer Experience Checkout Marketing Spend Consumer 287

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Sai Koppala is the CMO at SheerID.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

MARCH 10, 2023

Gap has now identified a total of $550 million in potential savings annually, and the company believes there are still more opportunities to optimize its marketing spend and technology investments in the coming years. However, the actions will first incur severance and other related costs. 28, 2023, were $4.2

Marketing Spend 246

Marketing Spend Management Planning Consumer 246

Retail TouchPoints

FEBRUARY 3, 2021

Looking only at the data for the first two months of 2020, you might have been tempted to declare — and not without good reason — that it was shaping up to be a banner year for brick-and-mortar retailers. By the end of the month, nationwide retail walk-ins were at a paltry 27.1% of the previous year’s figures. Kelly has a B.A.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

MAY 22, 2023

The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. With lower price barriers to enter the market, digital advertisers proliferate.

Advertising 290

Advertising Consumer Marketing Payment Services 290

Retail TouchPoints

MARCH 5, 2021

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. A Key Acquisition Helps Shape the Future of Constellation’s Business.

Wholesale 261

Wholesale Consumer Marketing Fashion 261

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Reassessing Pay-Per-Click (PPC) advertising.

Marketing 261

Marketing Merchant Services Advertising Payment Services 261

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

Beauty and Health 274

Beauty and Health Consumer Health & Wellness Department Stores 274

Retail TouchPoints

AUGUST 23, 2022

Shoppers today don’t just want the right products at the right price at the right time. During her time at the CPG giant Unilever, Dalton helped develop a pilot study in southeast Asia, which included the Philippines, Thailand and Indonesia, to understand the impact of microsegmentation.

Marketing 263

Marketing Beauty and Health Advertising Consumer 263

Retail TouchPoints

FEBRUARY 18, 2022

Eco-friendly retail brands and marketers of ‘green’ products face a unique challenge that not many industries encounter. So how can sustainable brands zero in on true climate champions and avoid wasting marketing spend on those that overestimate their personal environmental engagement? Green Personas.

Consumer 263

Consumer Marketing Spend Apparel Marketing 263

Retail TouchPoints

JANUARY 18, 2021

It is important for retailers to track ASONTV spending accurately because it represents the true popularity of products and correlates with eventual in-store sales. The more the ASONTV marketer spends, the higher the eventual retail sales should be. As a result, ASONTV marketers promote their spending data to retailers.

Advertising 299

Advertising Marketing Consumer Promotions 299

Retail TouchPoints

JUNE 16, 2021

As a result, 80% of marketers say the shift toward the self-reliant buyer has created a massive increase in the importance of marketing within the organization, according to the Rising Above the Fray report by CMO Council. Marketers Can’t Afford to Miss on Content, Customers or Timing. They’re in the revenue game now.

Marketing 255

Marketing Returns Marketing Spend Accounting 255

Retail TouchPoints

JUNE 9, 2022

For most brands, there’s a healthy balance of a mix of creators at any given time. As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus. Even though they might have smaller audiences, they tend to have the most engaged and loyal followings.

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

SEPTEMBER 20, 2022

Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. Rene Hamill is VP, Client Engagement at Alliant.

Marketing 264

Marketing Advertising Marketing Spend Planning 264

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

Beauty and Health 240

Beauty and Health Health & Wellness Department Stores Returns 240

Rangeme

FEBRUARY 5, 2024

You have to look at specific metrics like net promoter score (NPS) and brand engagement on social media to get the best understanding of loyalty. You must be able to measure your progress at various stages to ensure you’re optimizing your budget and staying on task. Remember not to test multiple variations at the same time.

Marketing Spend 52

Marketing Spend Marketing Advertising Returns 52

Retail TouchPoints

OCTOBER 3, 2022

As Aisle 24 evolved into a franchise model, the company worked in partnership with Swedish security and surveillance technology firm Axis Communications to adopt a solution that solves many of the security and analytics challenges of remotely operating a cashierless grocery store at all hours.

Management 264

Management Inventory Management Location Shopping 264

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. Now, other hot-button issues are adding fuel to the data-transparency fire.

Marketing 279

Marketing Advertising Consumer Customer Retention 279

Retail Focus

JUNE 22, 2023

Commenting in ADvendio’s latest report ‘Where the Retail Media opportunities lie in 2023 ’ , IGD’s Global Insight Leader, Toby Pickard, said: “This is a significant opportunity for retailers to enhance their collaboration with suppliers, unlocking new opportunities for revenue and profitability as they win over marketing spend from ‘traditional’ media (..)

Consumer 130

Consumer Advertising Marketing Spend Returns 130

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

Shopping 252

Shopping Merchant Services Accessories Drop-Shipping 252

Shopperations

DECEMBER 10, 2020

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. One question grinds everything to a halt: “What’s the ROI on our shopper marketing spend?”.

Marketing 98

Marketing Marketing Spend Planning Management 98

Retail TouchPoints

MAY 27, 2021

“Ecommerce is accelerating, but it’s not just the same old, same old; marketplaces are actually capturing a disproportionate share of that growth,” said Joe Sawyer, CMO at Mirakl in an interview with Retail TouchPoints. “It’s This is the first in a two-part series looking at the growth of third-party marketplaces.

Fulfillment 280

Fulfillment Advertising Shopping Department Stores 280

Retail TouchPoints

JUNE 5, 2020

As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Unlike many other forms of traditional marketing spend, when deployed properly, affiliate impact can be quantified. He can be reached at mkatz@ssaandco.com. She can be reached at sdantiki@ssaandco.com.

Marketing 194

Marketing Payment Services Promotions Consumer 194