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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. As the largest consumer groups, early adopters of this marketing channel have a competitive advantage.

Marketing 297
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Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken

Retail TouchPoints

I wanted to actually create products that supported hair the way it grew out of its head not to straighten it or anything, Ross said during a conversation with Business of Fashion s Sheena Butler-Young at a keynote presentation during this years NRF. The textured-hair masses that exist in the world just didnt have a lot of products.

Marketing 279
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At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Retail TouchPoints

We look at ourselves as the antithesis of online shopping. You see that in the remodeled store at The Landing at Hyannis Plaza, on Massachusetts’ Cape Cod. The first Uncharted store, which opened last month at The Shops at Oak Brook Place in Oak Brook, Ill., What motivated you to enter a new geography?

Shopping 286
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How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278
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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. 📆 August 12, 2025 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST

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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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Day two at NRF: Pattern Beauty, Tommy Hilfiger and the power of storytelling

Inside Retail

If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. Ross wanted to find a haircare brand that carried products suited to a wide variety of hair textures that were also marketed and presented in a quality manner.

ATS 289
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Your Guide to Using Conversational Marketing to Drive Demand Generation

Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

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AI in Sales: How AI is Transforming Go-to-Market

And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions. How tools like ZoomInfo Copilot can help teams sell smarter and win faster — at scale.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How ZoomInfo Solves Recruiting Pain Points

Your number one goal revolves around this: placing the right candidates at the right job. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. Today, many B2B companies use ABM teams or technologies to make sales.