article thumbnail

Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. As the largest consumer groups, early adopters of this marketing channel have a competitive advantage.

Marketing 297
article thumbnail

Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Analysis: Asian coffee markets are keeping executives up at night

Inside Retail

Many of these expansions are cross-border launches, as chains muscle in on the territory of incumbent market players. It has been opening stores at a furious pace, including 1371 net openings in the second quarter alone. Starbucks: collateral damage at the premium end The growth in store counts by Luckin has made it the No.1

Marketing 130
article thumbnail

How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 275
article thumbnail

Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment. Don't miss this brand new webinar! Save your seat today!

article thumbnail

Watch titans unite: Rolex acquires Bucherer and aims at pre-owned market

Inside Retail

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

Marketing 264
article thumbnail

Thrive Market Taps Instacart to Launch New Retail Media Network

Retail TouchPoints

Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart ’s Carrot Ads solution. Thrive Market will use Carrot Ads to help connect brands with its more than 1.5 million members through sponsored product and display ads on its own website and app.

Marketing 272
article thumbnail

eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. Whether you’re refining your customer journey or exploring ways to personalize engagement, we’ll provide insights that help you create adaptable models that move as fast as the market does.

article thumbnail

Retail's Next Frontier: Exploring and Proving the Value of AI

It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. Lastly, get a glimpse at where AI will go next and how you can measure its effectiveness going forward. AI is everywhere. But not every use of AI provides the same value to your brand.

article thumbnail

How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

Distinguish credible vendors from the pretenders in a crowded market. 📅 June 20, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT Gradually upgrade your systems for continuous improvement. Debunk myths about modular strategies and understand their simplicity.

article thumbnail

How to Maximize ROI of Your Composable Commerce Transformation

Using Sephora as a case study, this webinar walks through a composable commerce migration and looks at: How Sephora made the switch to composable commerce How a flexible and agile composed solution can help you overcome economic and market uncertainties How you can create revenue through an incremental composable commerce implementation

article thumbnail

How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

What You Will Learn: Cutting-Edge Revenue Optimization Techniques 🚀 Discover innovative methods to maximize your company's revenue streams and stay competitive in a dynamic market. 📆 August 20th, 2024 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST Register now to secure your spot!

article thumbnail

Your Guide to Using Conversational Marketing to Drive Demand Generation

Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

article thumbnail

16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.