Retail TouchPoints
OCTOBER 31, 2024
Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. As the largest consumer groups, early adopters of this marketing channel have a competitive advantage.
Retail TouchPoints
JANUARY 15, 2025
I wanted to actually create products that supported hair the way it grew out of its head not to straighten it or anything, Ross said during a conversation with Business of Fashion s Sheena Butler-Young at a keynote presentation during this years NRF. The textured-hair masses that exist in the world just didnt have a lot of products.
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Inside Retail
MARCH 18, 2025
The department store chain noted incurring higher employee costs, higher support office costs related to a new marketing agency and a separate investment in transformation capabilities. Sales remained flat at $1.83 The post Myer’s net profit tumbles as labour, marketing costs increase appeared first on Inside Retail Australia.
Retail TouchPoints
JANUARY 23, 2025
which operates more than 520 stores under various banners, and the 166- store supermarket retailer The Fresh Market have each named new leaders. Jason Potter, a 30 -year grocery retail veteran, will take on the President and CEO roles at Grocery Outlet as of Feb. Grocery Outlet Holding Corp. Potter succeeds Eric Lindberg Jr.,
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It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. Lastly, get a glimpse at where AI will go next and how you can measure its effectiveness going forward. AI is everywhere. But not every use of AI provides the same value to your brand.
Retail TouchPoints
DECEMBER 3, 2024
We look at ourselves as the antithesis of online shopping. You see that in the remodeled store at The Landing at Hyannis Plaza, on Massachusetts’ Cape Cod. The first Uncharted store, which opened last month at The Shops at Oak Brook Place in Oak Brook, Ill., What motivated you to enter a new geography?
Retail TouchPoints
NOVEMBER 7, 2024
Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.
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Using Sephora as a case study, this webinar walks through a composable commerce migration and looks at: How Sephora made the switch to composable commerce How a flexible and agile composed solution can help you overcome economic and market uncertainties How you can create revenue through an incremental composable commerce implementation
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Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
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Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.
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And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions. How tools like ZoomInfo Copilot can help teams sell smarter and win faster — at scale.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. Today, many B2B companies use ABM teams or technologies to make sales.
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