Remove ATS Remove Markdowns Remove Promotions
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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.”

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Extended Back-to-School Season Spotlights Need for Tactical Markdowns

Retail TouchPoints

“With so many things happening over the last two years — the pandemic, political pressures, social justice protests, geopolitical and supply chain challenges — everyone stayed at a perfect moderate level of anxiety,” said Ericka McCoy, Chief Marketing Officer at analyst firm Resonate in an interview with Retail TouchPoints.

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How Improving Markdowns Will Impact Your Most Important Supply Chain KPIs

Retail TouchPoints

So why should these teams expand their focus to consider markdown planning in addition to their already full slate of targets? Because better markdowns have the potential to significantly improve the traditional KPIs that supply chain teams are evaluated on.

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Rethinking Pricing: How Dynamic Markdowns can Combat Food Insecurity

Retail TouchPoints

is at an all-time high, with one in four Americans struggling to afford basic groceries due to rising food costs – a situation only exacerbated by inflation. In contrast, a promising alternative known as dynamic markdowns is gaining traction. Food insecurity in the U.S. Many view these pricing strategies as “milking” the customer.

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Why you don’t need markdowns to appeal to price-conscious customers

Inside Retail

At the same time, consumer research shows an increasing use of multiple channels to search for information (including better prices), prior to a purchase. For example, if a retailer promotes price too heavily (e.g., As I noted earlier, cutting prices works but it comes at the cost of margin. There is truth to this idea.

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How Retailers Can Strengthen Sustainability With Data-Driven Pricing Strategies

Retail TouchPoints

These insights are a powerful way to gauge consumer demand for sustainable products with current and past sales data, identify the most profitable promotional strategies, and minimize markdowns and waste from the start. Increase promotional effectiveness. Better track, monitor and gauge customer demand.

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What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

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