Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

Promotions 146

Promotions Consumer Wholesale Advertising 146

Inside Retail

AUGUST 24, 2021

At the same time, consumer research shows an increasing use of multiple channels to search for information (including better prices), prior to a purchase. For example, if a retailer promotes price too heavily (e.g., As I noted earlier, cutting prices works but it comes at the cost of margin. There is truth to this idea.

Markdowns 246

Markdowns Consumer Promotions Returns 246

Retail TouchPoints

DECEMBER 12, 2023

In addition to this timing variation, over 60% of shoppers plan to do their browsing online, yet 85% expect to buy at least one product in a store. In this kind of shopping environment, how should retailers align their promotions and markdowns for the greatest impact?

Markdowns 274

Markdowns Retailing Pricing Promotions Fulfillment 274

Wiser

AUGUST 24, 2017

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. Another promotion that works well is offering a free gift with purchase.

Markdowns 180

Markdowns Marketing Drop-Shipping Promotions 180

Retail TouchPoints

OCTOBER 22, 2020

As the pandemic moves into new phases, responses lurch wildly between complete lockdowns to fast-track reopenings and back to lockdowns, at different cadences in every country, state or even locality. Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively.

Promotions 243

Promotions Markdowns Returns Shopping 243

Retail TouchPoints

NOVEMBER 7, 2023

The general Deals page features promotions and markdowns in a range of top holiday categories — including apparel, electronics, toys and beauty — from a wide variety of merchants, ranging from big-box stores and multi-brand retailers to DTC brands and local stores.

Markdowns 253

Markdowns Promotions Apparel Shopping 253

365 Retail

JUNE 4, 2024

I ncreasing numbers of UK consumers are limiting their spending exclusively to goods on promotion to trim costs and make squeezed budgets go further, the latest research from Pricer, the leading in-store automation and communication solutions, reveals.

Promotions 62

Promotions Markdowns Supermarket Consumer 62

Retail TouchPoints

JANUARY 7, 2021

These insights are a powerful way to gauge consumer demand for sustainable products with current and past sales data, identify the most profitable promotional strategies, and minimize markdowns and waste from the start. Increase promotional effectiveness. Better track, monitor and gauge customer demand.

Markdowns 322

Markdowns Promotions Consumer Planning 322

Retail TouchPoints

JULY 18, 2023

As part of the new multiyear agreement — which builds upon a partnership that started in 2016 — Academy will use the Revionics Base Price and Markdown solutions to not only optimize its pricing strategy but better manage inventory levels throughout the product lifecycle.

Outdoor 227

Outdoor Markdowns Apparel Fulfillment 227

Wiser

AUGUST 15, 2017

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. This is where markdowns come in handy, as the demand for a product diminishes, sales can encourage shoppers to purchase an item they wouldn’t have considered buying at full price.

Markdowns 90

Markdowns Promotions Planning Shipping 90

Inside Retail

MARCH 1, 2023

Rising materials and freight costs as well as stronger US dollar, inventory markdowns and higher promotion expenses have put pressure on margins in the sporting goods sector. per cent in the fourth quarter, the company said, citing an industry-wide increase in promotional activity on the back of high inventory levels in the market.

Markdowns 130

Markdowns Sporting Goods ATS Promotions 130

Mass Relators

OCTOBER 26, 2023

Dollar General is offering a slew of promotions and discounts designed to position its stores as food shopping destinations as well as places to buy household items and affordable gifts this holiday season. In December, as part of DG Deal Days, there will be even more markdowns on holiday-centric foods, including buy one, get one 50% offers.

Promotions 52

Promotions Markdowns Shopping Consumer 52

Retail TouchPoints

APRIL 27, 2021

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans.

Markdowns 261

Markdowns Promotions Planning Target Market 261

Retail Focus

JUNE 3, 2021

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. It’s not surprising, then, that shopper responsiveness to digital promotional offers has increased, with 55% saying they are extremely or very likely to respond to a smartphone or mobile app offer v.

Markdowns 200

Markdowns Promotions Shopping Planning 200

Retail TouchPoints

AUGUST 19, 2021

We’ve done our Future Consumer Index seven times during COVID-19 and at this point, 19% say they have no fear at all [about COVID-19] and 33% say they’ll feel more comfortable in the next six months,” Orschell said in an interview with Retail TouchPoints. Otherwise, retailers will risk eating into their margins significantly. “I

ATS 293

ATS Markdowns Consumer Social Commerce 293

Retail TouchPoints

OCTOBER 11, 2021

Increasingly, innovative retailers worldwide are embracing advanced price and promotion intelligence in order to craft prices and offers that reflect real-time demand signals, competitor activities and shopper price sensitivities. A final consideration is yet another downside to getting prices or promotions wrong.

Markdowns 259

Markdowns Promotions Retailing Pricing Marketing 259

Retalon

APRIL 14, 2021

What is a retail markdown strategy? A retail markdown strategy is a plan that describes when and how certain products should go on markdown. Having a markdown strategy is important because, all too often, markdowns are a kneejerk reaction to end-of-life inventories. ” What are markdowns in retail?

Markdowns 41

Markdowns Dead-Stock Promotions Planning 41

Retail TouchPoints

OCTOBER 22, 2020

As the pandemic moves into new phases, responses lurch wildly between complete lockdowns to fast-track reopenings and back to lockdowns, at different cadences in every country, state or even locality. Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively.

Promotions 130

Promotions Markdowns Returns Shopping 130

Wiser

JULY 30, 2019

Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping. . Here’s how leading brands and retailers today create effective sales promotions: . Test and Measure Promotions.

Promotions 92

Promotions Markdowns Shipping Planning 92

Inside Retail

SEPTEMBER 3, 2024

In this article, we will look at the benefits and the key areas to apply AI in the retail industry. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. Retailers can leverage customer data to offer targeted promotions, accurate product recommendations, and tailored marketing messages.

Loss Prevention 245

Loss Prevention Checkout Shrinkage Supply Chain Management 245

Retail TouchPoints

MAY 30, 2023

Comparable sales at Journeys plummeted 14% , dragging the company’s overall comparable sales down 5% despite positive results from the Schuh and Johnston & Murphy banners. Inventories increased 17% year-over-year at these banners, but the increase was attributed to fueling rapid growth. Genesco’s gross margin was 47.3% in Q1 2023.

Location 225

Location Markdowns Accounting Promotions 225

Retail TouchPoints

AUGUST 19, 2024

In addition to store closures and layoffs, retailers have had to consolidate operations, renegotiate deals and scale back promotional activities. Even worse, these promotions often fail to clear the desired inventory at all. He can be reached at ffantini@toolsgroup.com.

Consumer 301

Consumer Markdowns Promotions Advertising 301

Inside Retail

AUGUST 26, 2024

LVMH-owned beauty giant Sephora is reportedly carrying out a significant workforce reduction in China, a move aimed at mitigating financial losses in the challenging market. For instance, why would a customer choose to buy a Dior lipstick at Sephora when they can easily purchase it directly from the brand’s official Tmall store?”

Markdowns 147

Markdowns Promotions Marketing Consumer 147

Wiser

OCTOBER 13, 2020

Every retailer has multiple brands that are vying for shelf space and promotional efforts. It’s critical that you promote your brand to retailers so they choose to favor you over the crowd. Trade promotions are one of the best ways to do that. What is a Trade Promotion? Trade promotions can take several different forms.

Promotions 78

Promotions Visual Merchandising Markdowns Wholesale 78

Retail TouchPoints

NOVEMBER 25, 2020

At Mejuri, we view data as a strategic asset, especially when it helps us create more compelling customer experiences,” said Majed Masad, COO at Mejuri in an interview with Retail TouchPoints. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing.

Markdowns 220

Markdowns Fulfillment Shipping Marketing Spend 220

Retail Smart Guys

OCTOBER 17, 2024

Retail consulting is a specialized service aimed at assisting retailers in crafting effective strategies, boosting sales, attracting customers, and enhancing their overall market presence. In marketing, they excel at optimizing product placement and store location while ensuring your branding resonates with current trends.

Markdowns 52

Markdowns Promotions Management Location 52

Retail Smart Guys

OCTOBER 9, 2024

Retail consulting is a specialized service aimed at assisting retailers in crafting effective strategies, boosting sales, attracting customers, and enhancing their overall market presence. In marketing, they excel at optimizing product placement and store location while ensuring your branding resonates with current trends.

Markdowns 52

Markdowns Promotions Management Location 52

Retail TouchPoints

MARCH 14, 2023

These include not just costly shipping and processing fees but also the extra promotions or liquidations needed to move excess inventory. When it’s out of season, they have to do markdowns, so it starts a vicious cycle. However, that doesn’t mean retailers shouldn’t be searching for ways to minimize the costs returns incur.

Returns 259

Returns Markdowns Fulfillment Consumer 259

Wiser

AUGUST 3, 2017

These two types of brands often choose to go about retail promotions in different ways. In this article we will break down the elements all retailers and brands need to carry promotions out as efficiently as possible. . Your competitive positioning is a key metric when planning retail promotions. Know Where You Fit in .

Promotions 99

Promotions Markdowns Marketing Checkout 99

Wiser

OCTOBER 12, 2021

Promotions influence shopper behavior , and consumers are conditioned to search for the best deals and prioritize brands and retailers who markdown products more often than the competition. Examples of TPRs include the standard dollars-off markdown, limited-time coupons, contests, rebates, and more.

Markdowns 147

Markdowns Promotions Consumer Planning 147

Inside Retail

JUNE 1, 2021

Seskin, whose father, JD Sports Australia chairman Hilton Seskin, is a strategic advisor to TheDOM.com, declined to name the brands that will be available at launch, but said the team has been “hand-picking” the ones it wants to work with. “We’ve Everyone might go 30 per cent off on their first markdown, but their reach is limited.

Consumer 246

Consumer Markdowns Planning Shopping 246

Retail Focus

DECEMBER 8, 2021

The UK’s cost of living squeeze is making Millennials and younger demographics more sensitive to pricing and promotions, the latest research from antuit.ai , the leader in SaaS Artificial Intelligence (AI) demand forecasting solutions, reveals.

Markdowns 147

Markdowns Promotions Consumer Fashion 147

M19 Retail

OCTOBER 11, 2024

From inventory control to demand forecasting, retailers face a host of challenges in ensuring that the right products are available at the right time, across multiple channels. Navigating Returns, Promotions and Seasonality with Retail Inventory Software Retailers face a constant stream of variables in the course of doing business.

Supply Chain Management 52

Supply Chain Management Inventory Management Management Markdowns 52

Retail TouchPoints

SEPTEMBER 15, 2020

Savvy retailers are focusing more heavily on determining demand by geographic zones, using local data to inform prices, promotions and markdowns based on real-time consumer behavior. If you look at grocery stores as an example, many retailers were forced to sell eggs at a loss because their wholesale costs increased dramatically.

Markdowns 233

Markdowns Technical Support Promotions Consumer 233

365 Retail

SEPTEMBER 16, 2021

Clearly retailers cannot base their price and promotion strategies this year solely on the experience of prior seasons. Cross-Item Effects at Your Fingertips. The result can be costly post-season markdown events that leave retailers stuck with short-life seasonal items that necessitate steep marks or even complete write-offs.

Markdowns 98

Markdowns Promotions Accounting Planning 98

Retail TouchPoints

MARCH 8, 2023

The retailer is aiming to eliminate slow-selling items evenly throughout the year rather than making a large push at the end of each season. The decline was primarily driven by clearance markdowns of approximately 750 basis points, according to CFO Jill Timm. in Q4 2022.

Markdowns 252

Markdowns Planning Promotions ATS 252

Retail TouchPoints

FEBRUARY 15, 2023

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud.

Merchant Services 284

Merchant Services Markdowns Store Operations Planning 284