Extended Back-to-School Season Spotlights Need for Tactical Markdowns
Retail TouchPoints
AUGUST 27, 2024
“With so many things happening over the last two years — the pandemic, political pressures, social justice protests, geopolitical and supply chain challenges — everyone stayed at a perfect moderate level of anxiety,” said Ericka McCoy, Chief Marketing Officer at analyst firm Resonate in an interview with Retail TouchPoints.
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