ATS Fast Fashion Target Market 
Inside Retail
APRIL 28, 2021
The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. Inclusive fashion.
Retail TouchPoints
AUGUST 2, 2024
Increased Competition Over the past few years, small- and medium-sized fashion and footwear retailers have faced intense competition from all sides. Additionally, they have had to contend with the growth of fast fashion and discount retailers like T.J.Maxx and Marshalls.
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Inside Retail
APRIL 25, 2021
At the time, it described itself as “the essence of privilege and casual luxury”, with a product offer focused on ‘all-American’ premium casualwear. Abandonment of sexualised marketing. Long-time CEO Michael Jeffries was ousted from A&F at the end of 2014, and was eventually succeeded by Fran Horowitz in 2017.
Wiser
AUGUST 28, 2023
1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. 2: Evaluate Your Current Assortment Once your target market is clearly defined, it’s essential to analyze your existing product mix. What age group are they in?
Indigo 9 Digital
JANUARY 17, 2023
The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Tops start at $3.00, shoes start at $5.00 and jeans start at $12.00.
365 Retail
OCTOBER 12, 2023
There’s no ignoring the ever-growing threat posed by online fast fashion giant, Shein. Thomas Hill, Co-Founder and Chief Customer Officer, HyperFinity So, how exactly has Shein won such a vast share of the fast fashion market, and what can other retailers do to keep up?
Retail Bound
FEBRUARY 2, 2023
When it comes to the process of how to name a new product, it’s essential to not just have a brand and product with a cool invention name and a supporting tagline, but a name for the product that stands out to your target audience. You can take a look at your region’s Trademark Database to ease any issues moving forward.
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