How Australian swimwear brand Sheila is helping women reclaim their narrative
Inside Retail
AUGUST 12, 2024
Barrins knew the name would resonate with the Australian market, or at least give them pause, while the international market was used to female names in fashion with household names like Zara and Celine. I think that if there are established brands that have the backing and have finances, this is not at all hard.
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