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In the world of retail, the importance of customerretention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.
A person can be anywhere at any time, search your online shop, press a button, and magically a shipment arrives at their door. There are hefty fees for merchants when it comes to returns — shipping is costly and restocking takes time and money, which can take a toll on any business.
The partnership has also fuelled significant advancements in Dr Squatchs direct-to-consumer (DTC) operations, including quicker click-to-delivery, improved customerretention and hands-off fulfilment. It has also helped us improve service and reduce shipping costs exponentially in specific key areas.
Customerretention With both consumers and retailers feeling the pinch of increasing costs, customerretention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customerretention efforts are six to seven times more cost-effective.
By building an intelligently optimised online customer journey you can achieve higher sales conversion rates, improved customerretention, and a stronger, more recognisable brand. This can ideally lead to long-term customerretention and improve the profitability and efficiency of your business processes.
Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. “You
Loyalty has grown in importance alongside customerretention, with a strong loyalty program and company values both remaining important parts of building out a long-term relationship with customers. shoppers list shared values as the biggest factor behind brand loyalty. ”
For most small to medium enterprises starting out in e-commerce, shipping solutions tend to be stumbled upon and developed gradually as the business grows. Things start blowing up – processes can’t scale, and the business starts throwing people at the process instead of reinventing what the process should be,” says Boyer.
The question is, what do they want at each stage of the delivery journey? First, they assess the security and simplicity of your shipping page. Nailing each stage of the delivery journey The research identifies a close link between the delivery experience and customerretention.
Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. According to Clarus Commerce data, 28% of consumers say they enroll in loyalty programs for immediate benefits, with the intention of unsubscribing at a later time.
While more retailers are handing off these tasks to other companies, presumably as a way to cut costs (rising shipping costs were identified as the top challenge among retailers, at 56% ), nearly as many ( 55% , up from 38% in 2022) worry about customer expectations around delivery times.
It would fulfill and ship out orders only for them to be reported weeks or months later as fraudulent, ultimately saddling this brand with both the loss of goods and chargeback fees. Prior to his role at Ethoca, he led global M&A for Mastercard. Originally, the retailer was experiencing thousands of chargebacks every month.
Anticipate and address customer needs at every stage of their journey. When used effectively, email marketing not only enhances the overall customer experience but also drives revenue by encouraging repeat purchases and long-term relationships. Send location-specific offers for stores or services near the customer.
Retailers can no longer turn a blind eye to the reality that today’s increasingly online shoppers are savvier than ever and quick to make snap judgements about brands for as little as delayed shipping. From order placement to shipping notifications, consumers demand regular updates about their orders or returns.
At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.
Customers also can access free shipping, samples, birthday gifts and a tier-based rewards program to accelerate their point-earning capability. “Within just three months after the launch, we witnessed an impressive 26.72% improvement in customerretention and a 23.39%. ”
“For the back-to-school season, 42% of consumers say they are spending more, but 57% are trading down for lower prices,” said Caila Schwartz, Director of Consumer Insights and Strategy for Retail and Consumer Goods at Salesforce during an Aug. 22, 2023 briefing. In fact, 74% of associates’ time is on non-checkout functions.
We saw this at the start of the pandemic when food store sales shot up by 21%. still plan to cook more at home. The challenge with ordering too much food is that shipping is expensive and often unreliable with supply chain troubles, and warehouse space is a very limited resource. Matt Hopkins is Global Retail Director at Board.
To drive customerretention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. At a bare minimum, they will expect businesses to keep that data safe and use it responsibly. A major reason for this drop?
However, brands cannot underestimate the importance of implementing a compliant and transparent process for collecting and using customer data. . Stand Out Beyond Free Shipping . Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022. Be Transparent About Inventory Challenges
As ecommerce shopping continues to grow, consumers continue to expect free shipping and free returns, since retail conglomerates such as Amazon and Walmart allow this to be their competitive mark. The first way to accomplish this is by not offering free online returns shipped back to your store, which is an option.
Let’s break down what a retention first strategy looks like and how to build one for your business. First, let’s look at a traditional marketing funnel. Ideally, each potential customer moves from awareness down to advocacy. Advocates and loyalists drive more revenue at a lower cost than new prospects. Getting to loyalty.
These first movers near universally are noting the gigantic opportunity to transform their business, from operations to customer relations and retention. And there’s plenty of money at stake. The agents can instead focus on dealing with more complicated customer issues or driving customerretention offers.
Then there’s the hassle of printing a return label, carefully repackaging the dress and taking time out of her busy day to drop it off at a shipping location. At the heart of this strategy is the analysis of customer return patterns. First, she has to figure out the return policy, which can be buried in fine print.
Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout. Customers who can pay easily without security fears are more likely to complete checkout.
To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Only 13 per cent believe that companies excel at delivering connected experiences. Unifying customer data. Today, retailers have more data at their disposal than ever before.
While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customerretention and a brand’s bottom line. Offer personalized post-purchase product suggestions that genuinely cater to each customer’s tastes.
More than three-quarters ( 77% ) of shoppers cited free shipping as the most influential factor in determining which retailer they buy from, while another 49% chose price. Promote Retention by Offering Something No One Else Can. Having a differentiated product offering also is key to earning a high customerretention rate.
When your shipping needs are complex, we make things simple. To meet the growing needs of their clients during Covid, Merchgirls created a custom pick and pack process that elevated the offering from B2B to B2C on a mass scale. Before joining Shippit, we were using a very clunky system,” says Pippa Joseph, Director at Merchgirls.
“Up to 30 per cent of your sales may end in a return, and up to 50 per cent of an item’s original value makes up the return cost, including shipping, warehousing, and labour costs,” explains Tara Daly, senior director of product marketing at Loop Returns. The average rate of customerretention in e-commerce is around 38 per cent.
“Up to 30 per cent of your sales may end in a return, and up to 50 per cent of an item’s original value makes up the return cost, including shipping, warehousing, and labour costs,” explains Tara Daly, senior director of product marketing at Loop Returns. The average rate of customerretention in e-commerce is around 38 per cent.
Customerretention is important to every business, but loyalty is hard-won, especially when a single bad customer experience can now be easily amplified to a mass audience in a matter of seconds. Sustainability is becoming more and more of a hot topic, especially with too much plastic used in shipping and packaging.
Businesses need efficient shipping solutions, using an omni-courier shipping strategy, to manage costs. Convenient delivery options tailored to your customer base are essential. Shipping insurance Shoppers won’t always be home when packages are delivered. Offering such insurance can improve customerretention.
The Benefits of a Mobile POS for Retail Stores In the fast-evolving retail environment, where customer expectations continue to rise, delivering quick, personalized service is no longer optional; it’s essential for business growth and customerretention.
For retailers facing such disruptions, merchandise in the wrong place at the wrong time can become one of the highest costs to their bottom line. So how can retailers be proactive in their inventory placement to avoid compromising top-line growth and customer satisfaction? The post Stores are back, but will the inventory be there?
Modern shoppers not only want quality products at reasonable prices, they want those items delivered as quickly and cost-effectively as possible. . One way is to implement ship from store , a service that could potentially speed up order fulfillment and keep shoppers coming back. What is ship from store? Consider the following.
This means not just looking at the cost of the product and the number of units you’re selling, but also being clear on your costs around freight and logistics, tariffs, shipping to customers, warehousing and merchant fees. Ideally, you want a fairly steady advertising spend, while your overall revenue has grown at a faster rate.
Expanding our logistics capabilities means we can streamline our processes to provide our customers with quicker responses and faster shipping times. We will be recruiting for 12 new roles at the distribution centre over the next year, and I’m excited at the prospect of being able to create new jobs within the local community.”
The business reaches its peak during the holiday season and when the shipping rush is over, there is a bulk in holiday returns. For example, maybe when a package requires international shipping or exceeds a certain amount, the employees have to adjust the shipping or carrier method. Manage Inventory Accuracy. Bottom Line.
Having your inventory information can also save time when products are packaged and set to ship. Properly packaged products guarantee the customer receives their purchase intact, positively impacting customerretention and brand loyalty.
Kelly Goetsch, Chief Product Officer at commercetools, reveals why he believes the decreasing importance of Black Friday-Cyber Monday (BFCM) is a good thing for the retail industry: “When ecommerce was first a ‘thing,’ a lot of retailers would post crazy bargains online to drive people online for the first time. But that 20% is not static.
Integrating all the possible options into a truly multi-channel experience, that allows the consumer to shop and transact on their terms, gives retailers more opportunities to strengthen customerretention and brand loyalty. Attracting and Engaging Customers. Fulfillment has also changed dramatically in recent years.
This instability, together with increased gas and energy prices, has affected shipping costs. The global economic outlook continues to be unsettled, as financial, geopolitical and other challenges weigh on confidence, force costs higher and erode margins. Unstable political environments in Europe and the Middle East can disrupt supply chains.
While retailers struggle with fulfilment, Australia Post research shows that fast and free shipping are key drivers of sales. Monash Business School found that consumers prioritise free shipping over fast shipping even more than their global counterparts, and that a lack of free returns was a top turn-off for half of Australian consumers.
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