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The question is, what do they want at each stage of the delivery journey? First, they assess the security and simplicity of your shipping page. Nailing each stage of the delivery journey The research identifies a close link between the delivery experience and customerretention. It all adds up.
While nearly two-thirds ( 65% ) of retailers responding to the 2022 survey had assigned in-store staff to these tasks, that percentage dropped to 56% in 2023. However, they are now being prized for their practical capabilities as well: 38% cited faster, more cost-effective shipping, up from 21% in 2022.
To drive customerretention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. Deloitte found that consumer interest in co-branded credit cards dropped 11% between 2022 and 2023. A major reason for this drop?
Retailers can no longer turn a blind eye to the reality that today’s increasingly online shoppers are savvier than ever and quick to make snap judgements about brands for as little as delayed shipping. From order placement to shipping notifications, consumers demand regular updates about their orders or returns.
In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping . Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022.
Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout. Customers who can pay easily without security fears are more likely to complete checkout.
Then there’s the hassle of printing a return label, carefully repackaging the dress and taking time out of her busy day to drop it off at a shipping location. At the heart of this strategy is the analysis of customer return patterns. On the other hand, the retailer waits for the dress to be returned.
“Up to 30 per cent of your sales may end in a return, and up to 50 per cent of an item’s original value makes up the return cost, including shipping, warehousing, and labour costs,” explains Tara Daly, senior director of product marketing at Loop Returns. The average rate of customerretention in e-commerce is around 38 per cent.
“Up to 30 per cent of your sales may end in a return, and up to 50 per cent of an item’s original value makes up the return cost, including shipping, warehousing, and labour costs,” explains Tara Daly, senior director of product marketing at Loop Returns. The average rate of customerretention in e-commerce is around 38 per cent.
Businesses need efficient shipping solutions, using an omni-courier shipping strategy, to manage costs. Convenient delivery options tailored to your customer base are essential. Shipping insurance Shoppers won’t always be home when packages are delivered. Offering such insurance can improve customerretention.
This means not just looking at the cost of the product and the number of units you’re selling, but also being clear on your costs around freight and logistics, tariffs, shipping to customers, warehousing and merchant fees. Ideally, you want a fairly steady advertising spend, while your overall revenue has grown at a faster rate.
Kelly Goetsch, Chief Product Officer at commercetools, reveals why he believes the decreasing importance of Black Friday-Cyber Monday (BFCM) is a good thing for the retail industry: “When ecommerce was first a ‘thing,’ a lot of retailers would post crazy bargains online to drive people online for the first time. But that 20% is not static.
With supply chain disruptions making waves in even mainstream media, you might have thought consumers would loosen their expectations for fast and free shipping. According to consumers, promising fast shipping sells. Better CustomerRetention. The promise of fast shipping entices shoppers to add more items to their cart.
By Elissa Quinby, Senior Director, Retail Marketing at Quantum Metric. Shipping delays significantly impact retailers and consumers, leading to frustrations that can ultimately result in revenue losses and drops in customerretention. Broadening delivery partnerships. Providing real-time alerts.
With consumers becoming more at ease with virtual space interactions, retail businesses have no choice but to ramp up their digital strategies and touchless technologies to meet the pent-up demand for seamless omnichannel operations. In 2022 consumers expect to see the option at checkout rather than find delight in it.
Morgan Brod, Merchant Developer at SnackMagic, expresses that she sources brands that have unique, specialty products. Similar to a lot of curated box companies, “We want a product to be something that our customers may not have tried before or wouldn’t usually treat themselves to in their everyday shopping experience,” explains Brod.
Customers can easily access different products, compare prices, discover new brands and make purchases from anywhere, anytime, at their own pace. It can differentiate retail stores online and put you ahead of your competitors by ensuring you can deliver the right products faster, to the right place, on time and at the right price.
Customers can easily access different products, compare prices, discover new brands and make purchases from anywhere, anytime, at their own pace. It can differentiate retail stores online and put you ahead of your competitors by ensuring you can deliver the right products faster, to the right place, on time and at the right price.
That’s why you still shop at the mom and pop grocer across the street from your home. It’s not that new customers aren’t important but if you have a high churn rate it’s going to eat into your profits. If you look at companies like Apple and Amazon they do a really good job of increasing sales from their existing customer base.
My name is Jackie Lewis, I’m the content director here at the CMA and I’m going to be your host for today’s webinar. Wiser customers can expand visibility, increase revenues and drive growth with their entire suite of in-store and online tools. So at some point, I’ll go back to that look again.
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