Remove ATS Remove Cross Merchandising Remove Promotions
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Six Steps to Stronger Holiday Sales

Retail Adventures

It’s December, so we know that you have already made a list and checked it twice, but here’s a refresher, just in case… EVENTS ARE ESSENTIAL Customers need a reason to visit your store so plan on having at least one major and two minor in-store events in December. Cross-merchandise products to increase your average sale.

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6 Ways to Increase Impulse Buys: Online and In-Store

Wiser

You have to understand the psychology behind impulse buying before you can capitalize on this behavior at your stores. You can create a shopping situation where consumers feel like they have something to win if they buy, either literally, through sales and promotions, or figuratively, by positioning the purchase as “retail therapy.”

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Trends in Toys and Gifts at Baby Stores

SGN Magazine

At Cookie Pot Children’s Boutique, in Gladstone, Ore., She also boosts interest in toys by promoting on Instagram and Facebook, which Banta cited as her main source of advertising. We also offered at-home Santa and Easter Bunny visits, where the characters brought gifts. Then, everyone, parents and kids both, leave happy.”

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What is a Category Reset

Wiser

That means rearranging the category to promote the new product. Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions. In this section, we’ll look at some things every retailer should keep in mind as they prepare for a category reset.

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How to Use Fixtures to Direct Traffic Flow

Independent Retailer

Ideal for small objects such as toiletries, socks, gloves, earbuds, and bath sets, acrylic slatwall trays offer a wonderful cross-merchandising opportunity to highlight smaller products that would otherwise be passed up or shuffled around in the mix of your store. Slatwall Merchandisers. Acrylic Slatwall Trays.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

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What is Visual Merchandising?

Wiser

Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, For the visual merchandiser, the job is very much a matter of starting with the architecture of the entire retail space, whether it’s a store, a website, or a mobile app. Mannequins. Tell a Story.