Retail Adventures

DECEMBER 1, 2020

Begin at the front door You want your sales floor to scream Christmas when shoppers enter and the perfect place to set the tone is on your Speed Bumps; the displays that stop shoppers and give them a taste of what they can expect to find merchandise-wise as they shop your store. Want to increase gift card sales?

Markdowns 98

Markdowns Cross Merchandising Promotions Shopping 98

Wiser

JUNE 30, 2020

In this article, we’ll look at what assortment planning is and how you can do it effectively. It’s all about forecasting demand and meeting it with the best product selection, promotions, branding, and store layouts. You should always be doing the next cycle of planning with historical data at your disposal.

Planning 78

Planning Visual Merchandising Cross Merchandising Store Layout 78

Rangeme

OCTOBER 23, 2023

At times you might feel that throwing in a red bow or adding a festive slogan to your product can be enough to make it seasonally relevant. Instead, talk about how it increases the basket average of the store when cross-merchandised next to the cocktail snacks. What else works during this busy season?

Accounting 52

Accounting Wholesale Cross Merchandising Promotions 52

Wiser

MAY 14, 2020

Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, For the visual merchandiser, the job is very much a matter of starting with the architecture of the entire retail space, whether it’s a store, a website, or a mobile app. Mannequins. Tell a Story.

Visual Merchandising 158

Visual Merchandising Cross Merchandising Point of Sale Apparel 158

Retail Adventures

JANUARY 1, 2024

Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows. Light your window displays at night. While you are still at the front of your store check its sight line – you want shoppers to be able to see into and through the sales floor. Check your sight line.

Promotions 52

Promotions Returns Cross Merchandising Markdowns 52

Wiser

SEPTEMBER 12, 2022

Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, Visual merchandising lives at the top of this funnel. Window displays are endlessly flexible and can be used in many different ways to convey valuable messaging about new products and promotions.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Retail Adventures

JANUARY 27, 2022

Theme: Choose a theme for each month of the year (note: some months may have more than one theme – but not together, one at a time.) Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Use it to feature merchandise you want every shopper to see.

Visual Merchandising 52

Visual Merchandising Cross Merchandising Planning Promotions 52

Retail Adventures

AUGUST 25, 2021

Social distancing, masks, a limited number of people in your store, plexiglass shields at the cashwrap, cleaning the sales floor as necessary, and hand sanitizers will be with us for a while. Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows.

Returns 83

Returns Cross Merchandising Promotions Marketing 83

Retail Adventures

AUGUST 16, 2022

You should have at least one event scheduled for each week of the Golden Quarter. Host our Cash Register receipt Auction by encouraging shoppers to save their receipts throughout the holidays because on Tuesday, December 6 th they will be able to redeem them for merchandise at your auction. Host it in-store or via Zoom.

Markdowns 52

Markdowns Advertising Planning Cross Merchandising 52

Retail Adventures

OCTOBER 22, 2020

Walmart has announced it is offering Black Friday sales beginning online at Walmart.com on Wednesday, November 4. The stores will open at 7:00 AM on Black Friday, the general opening time for the majority of its stores. Use props to create a holiday theme, changing your windows at least once a month during the busy holidays.

Markdowns 98

Markdowns Advertising Planning Cross Merchandising 98

Wiser

OCTOBER 2, 2020

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148

Consumer ATS Merchant Services Outdoor 148

Retail Adventures

JANUARY 25, 2023

Grocers don’t let this happen, that’s why milk is always at the back of the store. The goal is to get you to walk past promotional goods you didn’t realize you needed first. That’s no way to shop, displays should encourage customers to touch the merchandise. And sell candy – especially chocolate – at the cashwrap.

Grocer 52

Grocer Cross Merchandising Customer Experience Shopping 52