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It’s December, so we know that you have already made a list and checked it twice, but here’s a refresher, just in case… EVENTS ARE ESSENTIAL Customers need a reason to visit your store so plan on having at least one major and two minor in-store events in December. Cross-merchandise products to increase your average sale.
You have to understand the psychology behind impulse buying before you can capitalize on this behavior at your stores. You can create a shopping situation where consumers feel like they have something to win if they buy, either literally, through sales and promotions, or figuratively, by positioning the purchase as “retail therapy.”
At Cookie Pot Children’s Boutique, in Gladstone, Ore., She also boosts interest in toys by promoting on Instagram and Facebook, which Banta cited as her main source of advertising. We also offered at-home Santa and Easter Bunny visits, where the characters brought gifts. Then, everyone, parents and kids both, leave happy.”
That means rearranging the category to promote the new product. Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions. In this section, we’ll look at some things every retailer should keep in mind as they prepare for a category reset.
Ideal for small objects such as toiletries, socks, gloves, earbuds, and bath sets, acrylic slatwall trays offer a wonderful cross-merchandising opportunity to highlight smaller products that would otherwise be passed up or shuffled around in the mix of your store. Slatwall Merchandisers. Acrylic Slatwall Trays.
Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.
Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, For the visual merchandiser, the job is very much a matter of starting with the architecture of the entire retail space, whether it’s a store, a website, or a mobile app. Mannequins. Tell a Story.
Begin at the front door You want your sales floor to scream Christmas when shoppers enter and the perfect place to set the tone is on your Speed Bumps; the displays that stop shoppers and give them a taste of what they can expect to find merchandise-wise as they shop your store. Want to increase gift card sales?
Over time, you can optimize to make sure you have the right SKUs in the right place at the right time to maximize sales. Managing Physical Share with a focus to grow your share of items within the category at a specific retailer and location can quickly promote your dollar share. 3: Analyze Your Display Effectiveness.
Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, Visual merchandising lives at the top of this funnel. Window displays are endlessly flexible and can be used in many different ways to convey valuable messaging about new products and promotions.
In this article, we’ll look at what assortment planning is and how you can do it effectively. It’s all about forecasting demand and meeting it with the best product selection, promotions, branding, and store layouts. You should always be doing the next cycle of planning with historical data at your disposal.
Walmart has announced it is offering Black Friday sales beginning online at Walmart.com on Wednesday, November 4. The stores will open at 7:00 AM on Black Friday, the general opening time for the majority of its stores. Use props to create a holiday theme, changing your windows at least once a month during the busy holidays.
Social distancing, masks, a limited number of people in your store, plexiglass shields at the cashwrap, cleaning the sales floor as necessary, and hand sanitizers will be with us for a while. Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows.
Strategic product placement on shelves and displays can draw attention to specific items, promote new arrivals, or emphasize seasonal promotions. For example, high-traffic areas near the entrance or checkout counters are ideal for showcasing new arrivals or promotional items to capture customer attention.
At times you might feel that throwing in a red bow or adding a festive slogan to your product can be enough to make it seasonally relevant. Instead, talk about how it increases the basket average of the store when cross-merchandised next to the cocktail snacks. What else works during this busy season?
Theme: Choose a monthly theme or one for each in-store event or promotion. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Cross-merchandising – placing items together that complement one another – is another strong technique to embrace.
Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows. Light your window displays at night. While you are still at the front of your store check its sight line – you want shoppers to be able to see into and through the sales floor. Check your sight line.
Theme: Choose a theme for each month of the year (note: some months may have more than one theme – but not together, one at a time.) Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Use it to feature merchandise you want every shopper to see.
You should have at least one event scheduled for each week of the Golden Quarter. Host our Cash Register receipt Auction by encouraging shoppers to save their receipts throughout the holidays because on Tuesday, December 6 th they will be able to redeem them for merchandiseat your auction. Host it in-store or via Zoom.
Grocers don’t let this happen, that’s why milk is always at the back of the store. The goal is to get you to walk past promotional goods you didn’t realize you needed first. That’s no way to shop, displays should encourage customers to touch the merchandise. And sell candy – especially chocolate – at the cashwrap.
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