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Six Steps to Stronger Holiday Sales

Retail Adventures

It’s December, so we know that you have already made a list and checked it twice, but here’s a refresher, just in case… EVENTS ARE ESSENTIAL Customers need a reason to visit your store so plan on having at least one major and two minor in-store events in December. Cross-merchandise products to increase your average sale.

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6 Ways to Increase Impulse Buys: Online and In-Store

Wiser

You have to understand the psychology behind impulse buying before you can capitalize on this behavior at your stores. Most reasons for impulse buys are rooted in emotions, such as instant gratification, feeling like you’re getting a deal, and so on—but how you set up and plan your stores (physical or digital) can also contribute.

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How to Knock Assortment Planning Out of the Park

Wiser

Assortment planning in the age of eCommerce is a tricky business. In this article, we’ll look at what assortment planning is and how you can do it effectively. What is Assortment Planning? In retail, assortment planning is the process of determining the right products and right quantities to meet consumer demand.

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What is a Category Reset

Wiser

Category resets have some overlap with assortment planning , which is determining the best products and quantities to meet consumer demand. Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions. Consider Cross-Merchandising Opportunities.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148
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What is Visual Merchandising?

Wiser

Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, For the visual merchandiser, the job is very much a matter of starting with the architecture of the entire retail space, whether it’s a store, a website, or a mobile app. Tell a Story.

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How to Use Fixtures to Direct Traffic Flow

Independent Retailer

For store owners and sales associates alike, it can be rather daunting to come up with a retail floor plan. However, merchandising does not have to become chaotic. Slatwall Merchandisers. Offering optimal maneuverability and ample display space, slatwall merchandisers are a fantastic addition to any visual merchandising plan.