Retail Adventures

DECEMBER 1, 2024

It’s December, so we know that you have already made a list and checked it twice, but here’s a refresher, just in case… EVENTS ARE ESSENTIAL Customers need a reason to visit your store so plan on having at least one major and two minor in-store events in December. Cross-merchandise products to increase your average sale.

Markdowns 52

Markdowns Cross Merchandising Returns Checkout 52

Retail Adventures

DECEMBER 1, 2020

Begin at the front door You want your sales floor to scream Christmas when shoppers enter and the perfect place to set the tone is on your Speed Bumps; the displays that stop shoppers and give them a taste of what they can expect to find merchandise-wise as they shop your store. Markdowns allow you to maximize your invested dollars.

Markdowns 98

Markdowns Cross Merchandising Promotions Shopping 98

Retail Adventures

OCTOBER 22, 2020

Walmart has announced it is offering Black Friday sales beginning online at Walmart.com on Wednesday, November 4. The stores will open at 7:00 AM on Black Friday, the general opening time for the majority of its stores. Use props to create a holiday theme, changing your windows at least once a month during the busy holidays.

Markdowns 98

Markdowns Advertising Planning Cross Merchandising 98

Retail Adventures

AUGUST 25, 2021

Social distancing, masks, a limited number of people in your store, plexiglass shields at the cashwrap, cleaning the sales floor as necessary, and hand sanitizers will be with us for a while. Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows.

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Returns Cross Merchandising Promotions Marketing 83

Retail Adventures

AUGUST 16, 2022

You should have at least one event scheduled for each week of the Golden Quarter. Host our Cash Register receipt Auction by encouraging shoppers to save their receipts throughout the holidays because on Tuesday, December 6 th they will be able to redeem them for merchandise at your auction. Host it in-store or via Zoom.

Markdowns 52

Markdowns Advertising Planning Cross Merchandising 52

Retail Adventures

JANUARY 1, 2024

Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows. Light your window displays at night. While you are still at the front of your store check its sight line – you want shoppers to be able to see into and through the sales floor. Check your sight line.

Promotions 52

Promotions Returns Cross Merchandising Markdowns 52