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It’s December, so we know that you have already made a list and checked it twice, but here’s a refresher, just in case… EVENTS ARE ESSENTIAL Customers need a reason to visit your store so plan on having at least one major and two minor in-store events in December. Cross-merchandise products to increase your average sale.
At Cookie Pot Children’s Boutique, in Gladstone, Ore., We also offered at-home Santa and Easter Bunny visits, where the characters brought gifts. The big gift and toy trend at Lil’ Chic Baby Bug Boutique in Tucson, Ariz., Darrial Hellpap uses store positioning to encourage add-ons at Lil’ Chic Baby Bug Boutique.
You have to understand the psychology behind impulse buying before you can capitalize on this behavior at your stores. Amazon is fantastic at this, including a “buy it with” section on most pages that include similar items, captive products, and more, all bundled with an easy add-to-cart button. 2: Cross-merchandising.
During the design process, Lumsden found inspiration in the conservation work carried out at the National Gallery. The central spine of the shop celebrates temporary exhibitions and provides cross-merchandising opportunities. ” To address the windowless nature of the centrally located Portico Shop, Lumsden designed four 3.5m
It’s a fact that pre-occupied shoppers will spend approximately eight seconds looking at store windows as they pass by. Your job as a visual merchandiser is to expand that time frame. This type of display assumes that shoppers will place themselves at the center of the window and pause to take it all in. We bet you can, too.
Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.
Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions. In this section, we’ll look at some things every retailer should keep in mind as they prepare for a category reset. Consider Cross-Merchandising Opportunities.
Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, For the visual merchandiser, the job is very much a matter of starting with the architecture of the entire retail space, whether it’s a store, a website, or a mobile app. Tell a Story.
Begin at the front door You want your sales floor to scream Christmas when shoppers enter and the perfect place to set the tone is on your Speed Bumps; the displays that stop shoppers and give them a taste of what they can expect to find merchandise-wise as they shop your store. Want to increase gift card sales?
You can have the best product at the best prices but it’s never going to sell itself. It’s easy to forgo that basics when you are busy sanitizing the cash wrap 400 times a day, but merchandising isn’t something you can let slide. Each morning gather your team and discuss what’s important that particular day.
Ideal for small objects such as toiletries, socks, gloves, earbuds, and bath sets, acrylic slatwall trays offer a wonderful cross-merchandising opportunity to highlight smaller products that would otherwise be passed up or shuffled around in the mix of your store. Acrylic Slatwall Trays.
households already had at least one house plant before the pandemic, and the shift to remote work accelerated demand, particularly among apartment-dwellers in more metropolitan areas that were looking to spruce up their remote offices, according to Tenenbaum. A growing market. Timing couldn’t have been better for the brand. Two-thirds of U.S.
Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, Visual merchandising lives at the top of this funnel. Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels.
Taking place July 24-28 at the World Market Center in Las Vegas, this market offers buyers, designers, and exhibitors a compelling market experience. Buyers love Las Vegas Market for the total cross-merchandise buying from must-have lines,” Bob Maricich, International Market Centers (IMC) CEO, said in a press release.
At Candle Delirium in West Hollywood, Calif., Decorative floral arrangements and textured displays that are seasonal or themed are used to capture shoppers’ attention at the store. Plush and candles make a unique display at Knorr Candles. Candles are sometimes grouped by manufacturing lines at the store.
Over time, you can optimize to make sure you have the right SKUs in the right place at the right time to maximize sales. Managing Physical Share with a focus to grow your share of items within the category at a specific retailer and location can quickly promote your dollar share.
Almost 35 years ago, at the start of our Retail Adventures together, we began taking photos of the giant characters wed find outside of stores. We cant lose sight that the purpose of visual merchandising is to attract shoppers; catch their eye and move them toward product. Dinosaurs, Paul Bunyans, elephants weve seen it all.
In this article, we’ll look at what assortment planning is and how you can do it effectively. You should always be doing the next cycle of planning with historical data at your disposal. Looking at past years’ and seasons’ assortments and their performances will help you set realistic targets for the coming season.
Walmart has announced it is offering Black Friday sales beginning online at Walmart.com on Wednesday, November 4. The stores will open at 7:00 AM on Black Friday, the general opening time for the majority of its stores. Use props to create a holiday theme, changing your windows at least once a month during the busy holidays.
The Target Syndrome Think about the last time you shopped at a Target store. Chances are, even if you went in to buy a bottle of glass cleaner you spent at least $50 on things you hadn’t planned on purchasing. When you look hard at a Target store you see a largely neutral box that allows the merchandise to pop.
Social distancing, masks, a limited number of people in your store, plexiglass shields at the cashwrap, cleaning the sales floor as necessary, and hand sanitizers will be with us for a while. Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows.
There’s a lot happening at retail right now. Amazon stores, including Amazon Go, Whole Foods Market, and Amazon Fresh currently employ Amazon One , a “fast, convenient, contactless way to use your palm to pay at a store, present a loyalty card, enter a venue, or badge into work” to move shoppers quickly through checkout lines.
At times you might feel that throwing in a red bow or adding a festive slogan to your product can be enough to make it seasonally relevant. Instead, talk about how it increases the basket average of the store when cross-merchandised next to the cocktail snacks.
I see on Linkedin you had 14+ years of merchandising experience at Target before joining Parallel Retail Group. What did you enjoy most working at Target? The pinnacle of being outside of my comfort zone, was performing an Indian dance in front 2500 at Target India’s Annual Day. I had to remain focused on my moves!
Upcoming events include the popular Algonquin Wine Walk where participants pay $50 each to sample wines at 19 different stops. It’s a ticketed event where shoppers pay $15 to get a first look at holiday merchandise (at full price). That doesn’t happen at Fern Hill Market because Taylor sources locally as much as she can.
Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Cross-merchandising – placing items together that complement one another – is another strong technique to embrace. Use it to feature merchandise you want every shopper to see.
Theme: Choose a theme for each month of the year (note: some months may have more than one theme – but not together, one at a time.) Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Use it to feature merchandise you want every shopper to see.
Leon & Lulu, and the adjacent Three Cats at Leon & Lulu , is owned by the husband-and-wife team, Mary Liz Curtin and Stephen Scannell. While Leon and Lulu are no longer with us, visitors to the store just might meet Spot and Bertie, the two pups who "work" at the store. Mary Liz at her store with Spot (left) and Bertie.
Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows. Light your window displays at night. While you are still at the front of your store check its sight line – you want shoppers to be able to see into and through the sales floor. Check your sight line.
You should have at least one event scheduled for each week of the Golden Quarter. Host our Cash Register receipt Auction by encouraging shoppers to save their receipts throughout the holidays because on Tuesday, December 6 th they will be able to redeem them for merchandiseat your auction. Host it in-store or via Zoom.
Additionally, creating designated areas for specific product categories or brands can help streamline the shopping experience while also creating opportunities for targeted promotions or cross-merchandising. In conclusion, utilizing space and layout effectively within a retail environment is essential for maximizing sales potential.
Grocers don’t let this happen, that’s why milk is always at the back of the store. That’s no way to shop, displays should encourage customers to touch the merchandise. Set your displays so customers interact with the items, and employ cross-merchandising so they pick up product hadn’t originally intended to buy.
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