Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Here, we break down three of the latest trends that are taking place in social commerce right now.

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Retail TouchPoints

JULY 6, 2022

Although social commerce sales in the U.S. To capitalize on this growing opportunity, brands, retailers and even grocers are sharpening their social media strategies and placing authentic content creation at the center of everything they do. Embed social “moments” into the owned ecommerce experience .

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Retail TouchPoints

JANUARY 14, 2022

Notably, the highest spending levels came at the beginning and end of the season. In the final weeks leading up to Christmas and post-Christmas, we saw digital sales spike again,” said Rob Garf, VP and GM of Retail at Salesforce in an interview with Retail TouchPoints. “ BNPL and Social Commerce Were Holiday Standouts.

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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Retail TouchPoints

JANUARY 9, 2025

[Editors note: I sat down with the folks at PAN, our co-host for an exclusive event that will take place Monday, Jan. at KYMA at Hudson Yards, to discuss a few of the key trends retail will be grappling with in 2025 for this blog post. Read on to take a look at the issues we plan to watch and cover onRetail TouchPoints.

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Retail TouchPoints

NOVEMBER 5, 2021

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.

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Retail TouchPoints

DECEMBER 5, 2024

She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , social commerce and a metaverse partnership with Roblox.

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Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. The partners surveyed 28,500 of this desirable consumer set from across the U.S., New research from Havas Media Network , in partnership with Snap, Inc. in a statement.

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Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

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Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. billion in 2020, at a compound annual growth rate of 13% , according to data from Bloomberg.

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Retail TouchPoints

NOVEMBER 2, 2022

. “Shopping on Snapchat is all about having fun with and sharing with your real friends, which Snapchatters say are 4X more influential than celebrities or influencers on their purchasing decisions,” said Sid Malhotra, Senior Director of Small and Mid-Sized Businesses at Snap, Inc. in a statement. “As

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Retail TouchPoints

MARCH 11, 2025

From agentic AI to dynamic pricing and commerce media, there are myriad technologies aimed at driving efficiencies and optimizing revenue opportunities. The volatile inflationary environment meant consumers spent more on household essentials and groceries. Mastering Hybrid Shopping in the Social Commerce Era The U.S.

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Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. In-feed ads are where the real shopping action happens.

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Inside Retail

FEBRUARY 4, 2025

Chinese consumers are now adjusting to a “new normal” in response to evolving market conditions, prompting businesses to rethink their strategies. The 2025 China Consumer Survey by AlixPartners reveals a significant shift in spending priorities, reflecting changing consumer behaviours and economic dynamics.

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Retail TouchPoints

JANUARY 13, 2025

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. Al Williams is GM and VP, B2C, at BigCommerce.

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Retail TouchPoints

APRIL 21, 2022

Retail industry professionals know how vital it is for them to stay abreast of the latest consumer and societal trends. Want to Excel at Marketplaces? Community Commerce and the Explosion of Shoppable Content. The Future of Social Commerce: Embracing Content and Community to Drive Loyalty. It’s Time to Diversify.

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Retail TouchPoints

OCTOBER 15, 2024

Consumers now spend an average of 8 hours a day online, and as a result, “there’s extremely high expectations of the content consumers choose to engage with online,” said Rema Vasan, Head of North America Business Marketing at TikTok. Do branding and performance marketing need be at odds with one another?”

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Retail TouchPoints

JULY 25, 2022

Burch, who is Senior VP of Global Footwear at Wolverine Worldwide, and Hall, Senior Business Analyst at the company, shared their digital transformation journey alongside Ashley Crowder, CEO of the 3D commerce platform VNTANA , in a session at the Retail Innovation Conference and Expo earlier this year.

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Retail TouchPoints

NOVEMBER 8, 2024

“We’re a younger company, about five years old, but we do go kind of old school, collecting the data right from our consumers,” Cahill said. “We We also use AI to do a style quiz and collect information about that consumer.” What we learned is that [these consumers] are in a constant state of evaluation.

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Retail TouchPoints

OCTOBER 21, 2021

Bloomberg ’s sources said that PayPal is looking at a potential price of approximately $70 a share, which would value Pinterest at around $45 billion. We see how it can make sense for the company,” said Sanjay Sakhrani, Analyst at Keefe Bruyette & Woods in a note to clients seen by Bloomberg. “We

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Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

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Retail TouchPoints

FEBRUARY 26, 2025

A recent study found that three-quarters of consumers will avoid a brand after a cybersecurity issue, and more than 40% assume that brands are to blame when an incident occurs. Another survey of online consumer attitudes found that 84% wont go back to an ecommerce site after a fraud experience there. Vendor communication.

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Retail TouchPoints

APRIL 2, 2025

The landscape of American retail is changing, with new customer demands, new players, new competition and a growing proportion of sales taking place across new digital channels like social commerce. At the same time, specialty retailers like Party City and Joann faced challenges. retail sales growth.

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Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.

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Inside Retail

AUGUST 20, 2024

To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Currently, the brand’s main social media channel is Instagram, but it does have a TikTok account.

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Retail TouchPoints

JANUARY 29, 2025

John Ferdinand, who heads the anti-counterfeiting team at intellectual property (IP) management firm Marks & Clerk , said that in the European Union (EU) alone, the apparel industry loses approximately 12 billion ( $12.48 RTP: Overall, how should brands look at fighting counterfeits on a strategic level?

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Retail TouchPoints

AUGUST 19, 2021

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Jeff Orschell, EY’s Americas Consumer Retail Leaders, noted that global data as well as the firm’s consumer research point to demand remaining elevated, despite the uncertainties.

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Retail TouchPoints

AUGUST 3, 2021

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

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Retail TouchPoints

OCTOBER 24, 2024

consumers after a UK launch in September 2023. With holiday shopping ramping up, consumers will be able to access high-quality goods from Apple , Samsung , Google , Lenovo and other brands at a fraction of their original retail prices. TikTok Shop has expanded the refurbished electronics product category to U.S.

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Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. Inclusion Definitions Expanding Beyond Sizing.

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Retail TouchPoints

JANUARY 12, 2023

High-profile speakers for the event at New York City’s Javits Center include Olympic gymnast Simone Biles, actor and writer Kal Penn and a host of retail industry heavyweights including Macy’s Jeff Gennette, Target ’s Brian Cornell, Kroger ’s Rodney McMullen, LVMH ’s Anish Melwani and Neiman Marcus’ Geoffroy van Raemdonck.

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Retail TouchPoints

OCTOBER 17, 2024

Leveraging Creators to Connect with Sneakerheads In partnership with Impact.com , Foot Locker has launched Foot Locker Storefronts , a platform that helps connect qualified creators with the retailer in order to engage with new and existing sneaker fanatics across social media. ”

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A1 Retail

JANUARY 8, 2025

Despite Gen Z often being stereotyped as the TikTok generation, Millennials now outshop their younger consumer counterparts across TikTok, Instagram and Facebook, according to the latest research by the Retail Technology Show (RTS). RTSs research shows that the average shopper bought 11 times in the last 12 months on TikTok, up +37.5

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Retail TouchPoints

SEPTEMBER 14, 2022

14, for an inside look at one brand that has found the secret to livestream success.]. “If As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram,” explained the company in a blog post. Dissecting the reasons why live shopping isn’t taking off on social in the U.S.

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