Navigating the Divide: How Low-Cost Ecommerce has Shattered Consumer Expectations
Retail TouchPoints
JANUARY 2, 2025
Its clear that the retail landscape has undergone a seismic shift, with platforms like Temu, alongside Shein, Wish and TikTok Shop, promising extremely discounted goods that cut out the middleman and the markup. In the first half of 2024, we tracked that order volume grew for both TikTok Shop (35%) and Shein (63%).
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