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Crafting Engaging Consumer Promotions that Click with Gen Z

Retail TouchPoints

Gen Z is undoubtedly revolutionizing the consumer landscape. As brands build out their chance-to-win promotions, attempting to draw in shoppers with sweepstakes and contests, it’s important to consider what will actually appeal to this extremely influential audience with an estimate of $360 billion in spending power (and growing).

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‘Illusory’: Woolworths, Coles charged with falsifying discount promotions

Inside Retail

Woolworths and Coles are facing charges from the Australian Competition and Consumer Commission (ACCC) for allegedly misleading customers about the discounted pricing of their products. The allegations involve 266 products at Woolworths between September 2021 and May 2023 and 245 products at Coles between February 2022 and May 2023.

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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success.

Markdowns 299
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Woolworths and Coles drew consumer ire for cost-of-living pressures in 2024

Inside Retail

At opposite ends of the political spectrum, the National Party and the Greens both argued that divestment provisions should be incorporated into federal competition laws to ensure fair trading with suppliers and consumers. and a low point of $15.24, albeit edging close to the higher mark at years end.

Consumer 246
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Retail sales grow in May amid early EOFY promotions

Inside Retail

Australian retail sales slightly rose year over year in May as shoppers took advantage of early end-of-financial-year (EOFY) promotions and sales events. “While the sales boost is a positive indicator for consumer sentiment, it doesn’t change the desperate landscape retail business owners are currently facing.” per cent.

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Navigating the Divide: How Low-Cost Ecommerce has Shattered Consumer Expectations

Retail TouchPoints

These platforms have revolutionized the way consumers shop, offering convenience, variety and competitive pricing at the click of a button. With these cheaper options out there, many consumers are opting for cost-effective dupes that take longer to arrive instead of buying directly from brands themselves.

Consumer 243
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The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust

Retail TouchPoints

This development follows efforts by major brands like Wendy’s and Walmart to implement real-time pricing technologies, raising questions about AI and consumer protection, privacy, and fair practices. billion in 2024 and grow at a compound annual growth rate (CAGR) of 16.5% through 2028.

Consumer 291