Remove ATS Remove Consumer Remove Promotions
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Crafting Engaging Consumer Promotions that Click with Gen Z

Retail TouchPoints

Gen Z is undoubtedly revolutionizing the consumer landscape. As brands build out their chance-to-win promotions, attempting to draw in shoppers with sweepstakes and contests, it’s important to consider what will actually appeal to this extremely influential audience with an estimate of $360 billion in spending power (and growing).

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‘Illusory’: Woolworths, Coles charged with falsifying discount promotions

Inside Retail

Woolworths and Coles are facing charges from the Australian Competition and Consumer Commission (ACCC) for allegedly misleading customers about the discounted pricing of their products. The allegations involve 266 products at Woolworths between September 2021 and May 2023 and 245 products at Coles between February 2022 and May 2023.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success.

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Embracing Digital Transformation in Promotions: Strategies to Connect with Today’s Inflation Conscious Consumers

Wiser

With inflation impacting purchasing power and digital technology reshaping the way consumers shop, it’s never been more essential for brands and retailers to adapt their promotional strategies. Understanding the Impact of Inflation on Consumer Behavior Inflation has significantly shifted how consumers approach spending.

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Gift Card Association Promotes PSA Warning Consumers About Fraud Dangers

Retail TouchPoints

Gift cards remain a popular purchase among consumers, but they also provide openings for scammers and criminals. In conjunction with the upcoming National Consumer Protection Week, the Retail Gift Card Association (RGCA) is promoting a public service announcement to inform consumers about steps toward secure use.

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Survey: 87% of Consumers Doubt Influencers Use Products They Promote

Retail TouchPoints

Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? It’s mental exhaustion for consumers and also a lot of money wasted by marketers. of all U.S.

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