Day two at NRF: Pattern Beauty, Tommy Hilfiger and the power of storytelling
Inside Retail
JANUARY 13, 2025
If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. Ross wanted to find a haircare brand that carried products suited to a wide variety of hair textures that were also marketed and presented in a quality manner.
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