Inside Retail

SEPTEMBER 13, 2024

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Every decision I make on this bus, for a product range and in the way we communicate, has the customer experience [at its heart].

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Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

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Retail TouchPoints

OCTOBER 4, 2023

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.

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Retail TouchPoints

SEPTEMBER 16, 2024

It’s natural to expect forecasts at a conference with a name that’s a homophone of “future,” and WGSN President and CEO Carla Buzasi delivered at the FUTR North America event in New York City on Sept. Yearning, which Buzasi called “the evolvement of nostalgia,” is about “looking back at what seemed simpler times.”

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Inside Retail

SEPTEMBER 6, 2023

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

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Retail TouchPoints

JUNE 18, 2024

It can be a bit jarring to start worrying about the holidays just as summer is powering up, and yet that’s exactly what many retailers are doing, particularly as the socio-economic environment continues to throw curveballs at commerce. billion commerce-focused consumer interactions as well supplemental consumer research.

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Inside Retail

SEPTEMBER 24, 2024

Capitalising on this momentum and the resurgence of nostalgic trends, Mattel is now setting its sights on more ambitious goals for the Asia Pacific market. Paul Faulkner, senior VP and MD at Mattel Asia Pacific, spoke with Inside Retail about the company’s vision to conquer the burgeoning market.

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Retail TouchPoints

OCTOBER 21, 2024

As an example, Hyman pointed to the beauty industry, which she said has been fully disrupted, with upstarts like Glossier transforming the way they engage with consumers and develop products, Hyman explained. Consumers are finding inspiration everywhere, and they’re more eclectic in their fashion choices. ” Hyman added.

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Inside Retail

MAY 12, 2024

Understanding consumer behaviour is critical to creating a relevant retail offer and marketing message, but what happens when consumers behave in contradictory ways? Many retailers will recognise the reality that despite consumers saying they care about sustainability , their spending tells a different story.

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Retail TouchPoints

MAY 24, 2024

The Consumer Financial Protection Bureau (CFPB) has issued an interpretive rule confirming that buy now, pay later (BNPL) lenders are in essence credit card providers, meaning they will be required to provide consumers with legal protections and rights, including in cases of disputed charges and issuing refunds. 1, 2024.

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Retail TouchPoints

AUGUST 20, 2024

Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. These factors have made it challenging for retailers to plan and execute effective marketing strategies. Four of these strategies include: 1.

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Retail TouchPoints

SEPTEMBER 10, 2024

Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart ’s Carrot Ads solution. Thrive Market will use Carrot Ads to help connect brands with its more than 1.5 million members through sponsored product and display ads on its own website and app.

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Retail TouchPoints

JULY 17, 2024

Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance.

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Retail TouchPoints

JULY 25, 2022

Over the course of the last eight years the Merrell team has shifted from what Burch called “analog shoemaking” to digital-based product development, and the results have been nothing short of impressive in terms of both speed to market and cost-savings. According to Burch, the original goal was to “get things to market faster.”

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Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Enter brand marketing.

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Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

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Retail TouchPoints

JULY 15, 2024

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways.

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Retail TouchPoints

OCTOBER 23, 2024

As data privacy becomes an increasing priority for both retailers and consumers, RFID stands out as a secure option that safeguards shoppers’ data. Unlike other technologies that may capture detailed consumer behavior and personal data, RFID technology is straightforward and privacy-conscious.

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Retail TouchPoints

SEPTEMBER 10, 2020

For a long time, retail consumer data-gathering was a game rigged for big players. As a report from consulting firm Catalina showed, 90 of the top 100 consumer packaged goods companies lost market share to smaller brands in recent years. Many of these smaller brands are benefiting from changes in consumer panels.

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Inside Retail

OCTOBER 18, 2024

“Our company started with a dream and I think we would say that we’re still a dreaming and innovation company at heart,” Rebecca Cai, general manager for APAC at On, told Inside Retail. “I I think it goes back to the vision that we have at On: We want to build the most premium global sportswear brand,” she added.

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Retail TouchPoints

MARCH 12, 2024

Since that time events precipitated by the COVID pandemic — including product shortages, high inflation and the closure of countless small businesses — have only heightened consumers’ awareness of the current corporate power dynamics. That means consumers, but it also means independent business.”

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Retail TouchPoints

DECEMBER 3, 2024

Trust me, I’ve been there, living that same spreadsheet life, wondering if throwing more budget at broader audiences is really the answer. They’re not winning because they have massive budgets or access to some secret marketing illuminati. Let me share something that changed my entire approach to holiday marketing.

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Retail TouchPoints

JUNE 10, 2024

The era of third-party cookies is at an end. Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. First, look at your website analytics platform and run a report measuring the amount of traffic by browser.

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Retail TouchPoints

FEBRUARY 13, 2024

Brick-and-mortar stores teamed up with brands to determine the optimal placement and positioning of products to entice consumers and their wallets. These days, however, consumers are the ones driving product placement, and owning the digital shelf has everything to do with the technology behind the scenes.

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Inside Retail

MARCH 19, 2024

KMD Brands says it expects significantly lower sales in the fiscal first half, reflecting weak consumer sentiment. Meanwhile, the group’s gross margin is anticipated to remain resilient at 58.8 Figures calculated at exchange rate of NZD1 to AUD0.93. The group forecasts sales to decline 14.5 per cent year over year to $434.2

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Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending?

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Inside Retail

JULY 15, 2021

By the end of the year, the number of emails being sent to consumers is expected to increase to 320 billion, according to data from Statista. As a result, millions of emails a month had likely been delivered to spam or not at all. The marketing team should be aware of new technologies to help them with their marketing campaigns. “The

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Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. Regardless of the product vertical, in uncertain times, consumers downsize their shopping habits often, starting with the most popular clothing items.

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Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift?

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Inside Retail

MARCH 20, 2024

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

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Inside Retail

APRIL 19, 2024

per cent rise in first quarter sales on a like-for-like basis on Thursday, beating expectations and easing concerns about a slowdown in the two biggest beauty markets the United States and China. per cent rise cited by analysts at Jefferies. per cent in China, compared to less than 1 per cent in the broader market, he said.

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Inside Retail

FEBRUARY 19, 2024

KMD Brands says it expects significantly lower sales in the fiscal first half, reflecting weak consumer sentiment. Meanwhile, the group’s gross margin is anticipated to remain resilient at 58.8 The post KMD Brands expects lower sales due to weak consumer sentiment appeared first on Inside Retail Australia.

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Retail TouchPoints

DECEMBER 18, 2023

Peloton has named Lauren Weinberg as its new Chief Marketing Officer (CMO), replacing Leslie Berland. Weinberg will report directly to CEO Barry McCarthy and oversee brand and product marketing, growth marketing, creative, consumer insights, membership and global communications. Facing a product recall of 2.1

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Inside Retail

JUNE 30, 2024

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

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Inside Retail

DECEMBER 3, 2023

Understanding the latest trends is paramount for businesses aiming to thrive in an increasingly competitive market. The story so far According to Yum, the adoption of AI technology, especially generative AI, is growing rapidly for consumers to easily create content, from text to videos, with little technical know-how needed.

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Retail TouchPoints

FEBRUARY 8, 2024

Misfits Market has introduced Fulfilled by Misfits (FBM) , offering its logistics platform for perishable brands to store, pick, pack, fulfill and deliver their products nationwide. The solution leverages Misfit Market’s existing infrastructure and in-house technology to provide a simple, customizable solution for perishable businesses.

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