Remove ATS Remove Clienteling Remove Target Market
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Ecommerce in 2025: How Data Quality Powers Growth and Customer Satisfaction

Retail TouchPoints

Ecommerce businesses can better understand and serve their clientele when interactions are powered by clean customer data. Customer profiles that are correct, current and enhanced with demographic and geographic data allow organizations to personalize communications, optimize marketing efforts and uncover new customer prospects.

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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market.

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What is a Niche Market?

Small Biz Trends

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

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Raishma’s founder: “Setbacks only fuel my determination to overcome challenges”

Inside Retail

Our pieces are made to treasure this has always been at the heart of the brand ethos. At the age of 10, I loved Indian silks and embroidery, and Bollywood films. Today, the brand has a loyal international clientele that loves what Raishma offers, which is a great fusion of modern silhouettes and elements of ethnic design.

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Spotlight: Brandfirm Demonstrates an Important Lesson About Knowing Your Target Clients

Small Biz Trends

Understanding your target market is an essential part of running a business. The marketing agency knew it wanted to serve small businesses. We use a collaboration portal along with other communication tools to ensure our clients know exactly what we’re working on at all times and how their projects are progressing.”

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Guest Post: Transactional vs Relational Customer Service

Hyken

This week, we feature an article by Deniz Kuran, Head of Marketing at Idiomatic , an organization that helps companies understand their customers by translating customer feedback into actionable data. Relational customer service involves an ongoing, meaningful relationship between a business and its clientele.

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Unlocking the Power of Data: How Retailers Can Use Big Data to Drive Growth

365 Retail

This essay will look at how stores may leverage Big Data to propel expansion and provide useful, doable guidance on how to make most of this great resource available. Retailers can better divide their clientele and precisely target marketing initiatives.