Retail TouchPoints

JANUARY 13, 2025

To begin to address the issue holistically, retailers must aim to ensure that the right products are being targeted to their customers and that products meet their expectations before they even hit the checkout button. Al Williams is GM and VP, B2C, at BigCommerce.

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Wiser

APRIL 3, 2023

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. This is social commerce.

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Retail TouchPoints

AUGUST 15, 2023

What it didn’t have at that point was a streamlined, intuitive online checkout process — and that quickly became a major hindrance to the company’s DTC expansion plans. “We We were attracted because of their fraud offering and then we saw their checkout solution.” It was an involved, intense process. said Narang.

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Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites. Outside of the U.S.

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Merchant Services Shopping Checkout Social Commerce 306

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

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Retail TouchPoints

JUNE 21, 2024

There’s no shortage of companies trying to crack the code of social commerce in the U.S. from the biggest social media platforms to small start-ups. Video commerce is the delivery of content. It ties together the best of affiliate, the best of influencer and the best of digital into social commerce.

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Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

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Retail TouchPoints

OCTOBER 7, 2022

Since moving to digital in 2016, we’re always looking for innovative ways to serve our readers,” said Campbell Price, Ecommerce Director at The Independent in an interview with Retail TouchPoints. One variation of Bolt’s Checkout Everywhere function on The Independent ‘s site. Social Commerce Meets Affiliate Marketing.

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.

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Retail TouchPoints

FEBRUARY 23, 2022

It also requires businesses to create a digital wallet, obtain a shareable QR code and keep track of every checkout location. Do you ever think about the customer instincts at checkout? 10 years ago, not many business owners expected to have to manage their social media profiles, yet here we are.

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Payment Services Checkout Telecommunications Social Commerce 360

Inside Retail

DECEMBER 14, 2022

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. A refresher. The rise of TikTok Shop in 2022 has been phenomenal.

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Retail TouchPoints

MARCH 3, 2021

As social commerce adoption continues to pick up its pace, more retailers are offering shoppable content on platforms like Snapchat, Instagram and TikTok. and Canada over the next two to three years as it grapples with pandemic-fueled declines in traffic at its mall-based stores.

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Retail TouchPoints

JANUARY 31, 2022

The expansion of its AR visualization tech into the home décor category is critical to the platform’s social commerce ambitions : nine out of every 10 Pinners use Pinterest for home décor research and inspiration, and the company reports that Pinners are 5X more likely to purchase from try on-enabled Pins than standard Pins.

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Retail TouchPoints

OCTOBER 4, 2023

There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time. The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. after deploying both of these tactics.

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Merchant Services Social Commerce Checkout Payment Services 264

Retail TouchPoints

NOVEMBER 1, 2021

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes in on the platform’s social commerce potential. 8 with new episodes of Pinterest TV airing every weekday at 3 p.m. 8 with new episodes of Pinterest TV airing every weekday at 3 p.m.

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Retail TouchPoints

APRIL 4, 2022

The desire to optimize the customer journey will extend to the checkout process. We’re seeing more traction among companies that help brands offer quick, single-click checkouts to drive conversions and reduce cart abandonment. Combined with personalization, improved checkout experiences can also enhance brand loyalty.

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Retail TouchPoints

JULY 2, 2024

Orders are handled by a Walmart API and follow a familiar checkout flow, and users who purchase an item also will receive a “virtual twin” for use on Roblox. We are in the early days of testing commerce on Roblox, and we are excited to continue taking steps with brands like E.l.f. experience on Roblox , where U.S.

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Retail TouchPoints

DECEMBER 21, 2023

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

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Retail TouchPoints

OCTOBER 21, 2022

For shoppers, paying for the items they want is a necessary evil at best and a complicated chore at worst (especially online). For the enterprise solutions we have Pay with Venmo checkout, which is the integrated checkout button that you see as you’re checking out with large businesses such as the Grubhub s and Lyft s of the world.

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Inside Retail

FEBRUARY 17, 2025

But if you have never heard of social commerce, now is the time to stand up and pay attention. Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021.

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Retail TouchPoints

MARCH 9, 2023

Here’s one thing he’s learned about that generation, both at work and at home — they want what they want when they want it. “My So for us it’s really about getting the right products to her at the right time.” This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

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Retail TouchPoints

DECEMBER 2, 2020

For example, if you know your customer likes M&Ms on Facebook, and is researching recipes that include M&Ms, and has been a past purchaser of M&Ms at your physical store, then you can “push” the candy at checkout. Targeting consumers on social networking sites works.

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Retail TouchPoints

APRIL 18, 2023

There are seemingly endless opportunities to shop — or be inspired to shop — in both the physical and digital worlds at any moment. Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. Shopping is everywhere. Oct 6-10, 2022.

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Merchant Services Payment Services Social Commerce Returns 288

Retail TouchPoints

SEPTEMBER 18, 2023

While this is hardly a prediction at this point since generative AI has been all the rage, I wouldn’t be doing my job if I didn’t mention it as a core part of retail holiday strategies this season. Retailers will leverage this moment to focus on operational efficiencies and consumer connection.

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Retail TouchPoints

DECEMBER 13, 2023

Technology also is significantly enhancing the checkout process, with more retailers adopting self-service kiosks, integrated RFID, mobile POS systems, scan-and-go integrations and frictionless checkout options. Retailers using cashier-based systems also are focusing on updating hardware and software to improve the checkout experience.

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Retail TouchPoints

JULY 19, 2022

But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear. The company clearly plans to exploit these advantages as it pushes full steam ahead with a slate of new shopping features and new leadership at the helm. Spoiler alert — she got the job.

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Retail TouchPoints

JUNE 15, 2022

The chatter of the store “being dead” is evolving from belief that the physical store is fading amid the shift to digital, to seeing that it’s the role of the store that is changing — and a vital one at that. Self-Checkout/Roaming Checkout. So how then do retailers balance the reduction of footprints with heightened CX?

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Retail TouchPoints

AUGUST 14, 2020

That was bumped to number two, and innovation is at the top this year.”. Priorities may be changing, but retailers still need to provide a superior customer experience, added webinar panelist Caila Schwartz, Senior Industry Strategist at Salesforce Commerce Cloud. “Last year the top priority was engaging customers in real time.

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Retail TouchPoints

OCTOBER 3, 2022

Powering our commerce API with TalkShopLive will provide customers with a seamless checkout experience anywhere online while being entertained,” said Casey Schlaybaugh, VP of Brand at Walmart in a statement at the time. TikTok also has added a number of social shopping features over the past year.

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Retail TouchPoints

JUNE 20, 2023

“Customers are finding inspiration everywhere, especially in their social feeds — that’s why Walmart is engaging with customers on their terms, in places and channels they love,” said Justin Breton, Director of Brand Experiences and Partnerships at Walmart in a statement.

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Retail TouchPoints

APRIL 23, 2024

TikTok also is facilitating these transactions within its platform — it quite literally owns the checkout. To do so, they must create experiences that cater to these expectations, and that means integrating the checkout within the content. And through commerce media, retailers can improve the consumer experience even further.

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Retail TouchPoints

DECEMBER 8, 2020

Retail Touch Points (RTP): The pandemic has emphasized ecommerce at the expense of brick-and-mortar, and apparel in particular tends to be a highly tactile retail segment. I’m also really excited that we at American Eagle have really thought about how to position ourselves for the most success with our customers.

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Social Commerce Shopping Promotions Returns 298

Retail TouchPoints

DECEMBER 2, 2021

Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is very different from its counterparts: “Pinterest is not social media, although we are grouped in that category,” said Dan Lurie, Head of Product, Shopping at Pinterest. “We’ve Lurie: [In-app checkout] is in the pipeline.

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Shopping Merchant Services Social Commerce Checkout 272

Retail TouchPoints

AUGUST 30, 2023

The Index reveals that 33% offer help via SMS, 63% send cart abandonment reminders and 64% offer customer service assistance during checkout, including live chat, phone, email and click-to-call, which can convert an ordinary experience into a pleasant and helpful one that a customer will remember. Tip 3: Optimize navigation and search.

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Retail TouchPoints

JUNE 11, 2021

Hosting them at the same time every week makes it easy for busy shoppers to make a place in their own schedules, and offers an opportunity for smaller retailers to gain exposure with a regular crowd of both existing fans and curious newcomers. . Alleyoop Uses Live Fridays to Create a One-Stop-Shop Experience.

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Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. reads the company announcement.

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Inside Retail

JANUARY 10, 2024

The world’s largest retailer shared expansive plans for the future of retail at the recent Consumer Electronics Show (CES 2024), focusing on adaptive retail strategies that encompass realms of customers, workforce and society. It’s essentially a ‘Virtual Try-On’ service that becomes a social experience.

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