Small Biz Trends

JUNE 17, 2025

Key Takeaways Understand the Customer Journey: The customer experience encompasses all interactions throughout the buying journey, influencing perceptions and brand loyalty at each phase: awareness, consideration, and decision. Streamline the Decision Process: Ensure a smooth and convenient checkout experience, whether online or in-store.

Customer Experience

Inside Retail

FEBRUARY 6, 2022

Usually, there’s a shift to more fulfilment options, perhaps adding one or two carriers to the mix – and according to ShipStation ANZ country manager David Boyer, this tends to be where the back of the business starts creaking. The three big things are simply, order received, order on its way, order is at your door,” explains Boyer. “The

Shipping

Hyken

MAY 7, 2021

This week we feature an article by Saurav, a marketer and storyteller at Freshworks. Have you recently taken your business online? Live chat software is a messaging platform that allows customers to communicate with ser vice reps in real-time. to find answers at t heir own pace. .

Customer Experience

Hyken

MAY 7, 2021

This week we feature an article by Saurav, a marketer and storyteller at Freshworks. Have you recently taken your business online? Live chat software is a messaging platform that allows customers to communicate with ser vice reps in real-time. to find answers at t heir own pace. .

Customer Experience