Wiser

DECEMBER 12, 2022

A minimum advertised price (MAP) policy is a mutually agreed upon set of guidelines from the manufacturer for the retailer that details what prices their products are allowed to be displayed at. To lower the price, a reseller might offer coupons or discounted rates internally, among other options.

Advertising 147

Advertising Promotions Retailing Pricing Shipping 147

Talking Retail

DECEMBER 16, 2022

The sugar-free lozenges will come in a 50g bag with a recommended retail price of £1.29. Elizabeth Hughes-Gapper, brand manager, said: “It is important we offer our customers a variety of flavours and we are absolutely thrilled we are absolutely thrilled to be. Or just read more coverage at Talking Retail.

Brand Management 59

Brand Management Retailing Pricing Management ATS 59

Wiser

AUGUST 13, 2024

Brands must navigate a complex landscape of consumer behavior, competitive pressures, and dynamic pricing strategies to succeed. Prime Day 2024 offered a clear example of these dynamics at play. This competition forced many consumers to compare prices across platforms before purchasing on Amazon.

Consumer 78

Consumer Promotions Advertising Shopping 78

Shopper Intelligence

APRIL 30, 2021

Buyer vs National Account Manager. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour.

Management 52

Management Promotions Accounting Marketing 52