Remove ATS Remove Brand Management Remove Customer Experience
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A Pragmatic Guide to Building a Global Retail and Ecommerce Content Strategy

Retail TouchPoints

In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to stay ahead. Every touch point presents an opportunity to build brand loyalty or lose a potential customer to a competitor.

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Shein Shoppers can Now Make Returns at Forever 21

Retail TouchPoints

Popular shopping app Shein has expanded its partnership with Forever 21 to allow its customers to return orders at Forever 21’s more than 300 U.S. Now Shein will have a more permanent presence at Forever 21 via this returns partnerships. stores, powered by Happy Returns. in a statement.

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How to inject comedy into the customer experience

Inside Retail

But beyond ads, few brands use humour across their broader customer experience. The very best brands have stretch – meaning they can step outside what’s expected in certain channels and communications. The king of brand comedy – in my opinion – is Aldi. My local store, at least, is entirely humour-free.

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Why Heroes & Villains Prioritizes Fan Experience Over Merch Sales at New York Comic-Con

Retail TouchPoints

“Heroes & Villains is and always has been a fan-focused brand. Celebrating the stories we all love is the first priority for us,” explained Doug Johnson, Creative Director and Brand Manager at Bioworld, parent company of Heroes & Villains in an interview with Retail TouchPoints. So, we pivoted,” Johnson noted.

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Starbucks CEO Steps Down Less Than Two Years Later

Retail TouchPoints

After less than two years at his post, Laxman Narasimhan is stepping as CEO of Starbucks. The iconic and omnipresent Starbucks brand that Howard Schultz and his team built has lost its luster and brand equity over the past ten years,” noted Brandon Rael, Strategy & Operations Leader at Kyndryl on LinkedIn.

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Revolutionizing FMCG with AI-Powered Image Recognition: Enhancing Shelf Management and Consumer Insights

Retail Focus

AI image recognition FMCG is a technology that transforms how brands manage shelves, track inventory, and understand their consumer behavior. Implementing AI-powered image recognition allows FMCG companies to streamline operations, boost sales, and deliver better customer experiences. Lets explore.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Additionally, customers wanted to be closer to brands to understand and learn how to integrate their sustainability processes into their models. . Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Naturally, fashion brands have embraced sharing on their methods. Ghalia BOUSTANI.