Remove ATS Remove Brand Management Remove Consumer
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Footwear Brand Manages Distribution with Wiser

Wiser

Maintaining an effective distribution network is not only costly but paramount for ensuring products move seamlessly from the brand to the consumer. To learn more about the Commerce Execution Suite, contact us at intel@wiser.com or visit www.wiser.com. Here’s a PDF version of this use case.

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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

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Why Heroes & Villains Prioritizes Fan Experience Over Merch Sales at New York Comic-Con

Retail TouchPoints

“Heroes & Villains is and always has been a fan-focused brand. Celebrating the stories we all love is the first priority for us,” explained Doug Johnson, Creative Director and Brand Manager at Bioworld, parent company of Heroes & Villains in an interview with Retail TouchPoints. So, we pivoted,” Johnson noted.

ATS 257
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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Having been washed down on consumer practices, they have become more demanding in understanding anything that goes beyond the simple term “sustainable” Customers paid more attention to the brand’s rhetoric and all the claims they made about their sustainable offer, and how it impacted them and the planet. If so, what?

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How Domino’s mastered customised messaging at scale

Inside Retail

When Domino Pizza Enterprises identified the need for a high-performance, automated digital marketing system that could deliver highly sophisticated customer relationship management, it had the challenge of finding a smart, agile solution that could amplify results at the national and local levels with minimal effort.

ATS 130
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Embracing Digital Transformation in Promotions: Strategies to Connect with Today’s Inflation Conscious Consumers

Wiser

With inflation impacting purchasing power and digital technology reshaping the way consumers shop, it’s never been more essential for brands and retailers to adapt their promotional strategies. Understanding the Impact of Inflation on Consumer Behavior Inflation has significantly shifted how consumers approach spending.

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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.