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At Cookie Pot Children’s Boutique, in Gladstone, Ore., We also offered at-home Santa and Easter Bunny visits, where the characters brought gifts. The big gift and toy trend at Lil’ Chic Baby Bug Boutique in Tucson, Ariz., Darrial Hellpap uses store positioning to encourage add-ons at Lil’ Chic Baby Bug Boutique.
It’s a fact that pre-occupied shoppers will spend approximately eight seconds looking at store windows as they pass by. Your job as a visual merchandiser is to expand that time frame. This type of display assumes that shoppers will place themselves at the center of the window and pause to take it all in. We bet you can, too.
Ideal for small objects such as toiletries, socks, gloves, earbuds, and bath sets, acrylic slatwall trays offer a wonderful cross-merchandising opportunity to highlight smaller products that would otherwise be passed up or shuffled around in the mix of your store. Acrylic Slatwall Trays. Slatwall Shoe Display.
There’s a lot happening at retail right now. Amazon stores, including Amazon Go, Whole Foods Market, and Amazon Fresh currently employ Amazon One , a “fast, convenient, contactless way to use your palm to pay at a store, present a loyalty card, enter a venue, or badge into work” to move shoppers quickly through checkout lines.
Upcoming events include the popular Algonquin Wine Walk where participants pay $50 each to sample wines at 19 different stops. She also participates in an annual Vintage Shop Hop, a self-guided road trip to vintage shops, antique stores and boutiques, all located within driving distance of her store. Smart move.
The Target Syndrome Think about the last time you shopped at a Target store. Chances are, even if you went in to buy a bottle of glass cleaner you spent at least $50 on things you hadn’t planned on purchasing. When you look hard at a Target store you see a largely neutral box that allows the merchandise to pop.
Whether it’s a small boutique or a large department store, retailers must carefully plan the allocation of space to ensure that products are effectively showcased without overcrowding or cluttering the store. In conclusion, utilizing space and layout effectively within a retail environment is essential for maximizing sales potential.
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