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The shoppers who did venture to physical stores demonstrated their intent to purchase, as conversion, average transaction value (ATV) and shopper yield (sales per shopper) all posted strong increases. The low days of the month for sales, shopper traffic and ATV occurred at the start of Valentine’s Day week, before beginning to move upward.
While online shopping dominated Thanksgiving Thursday , stores carried their weight through the Black Friday weekend, reporting essentially flat sales year-over-year at a 0.9% decline in average transaction value (ATV), resulting in a strong increase in shopper yield (sales per shopper) of 5.4%. decrease on a 4.2%
Shopper traffic overall decreased 4 percent for the month, but conversion and average transaction (ATV) value both posted strong results, up 0.5 The high and low days of January were spread throughout the month, with the final day of the month – Saturday, February 1 – delivering the high days for sales, shopper traffic and ATV.
It was the third month in a row that physical stores recorded sales of at least 98.4 In August, conversion continued it long-term upward trend with an increase of 0.7 For a full reporting of physical store performance for the month of August 2019, please download your copy of the Retail Performance Pulse today.
At an aggregated level, shopper traffic was 5.7 While conversion was at a high, average transaction value (ATV) dipped for the first time this year, posting a 1.3 While conversion was at a high, average transaction value (ATV) dipped for the first time this year, posting a 1.3 percent decline. percent decline.
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