Retail Performance Pulse: Coronavirus Fears Prevent a Store Rally in February
Retail Next
MARCH 8, 2020
The shoppers who did venture to physical stores demonstrated their intent to purchase, as conversion, average transaction value (ATV) and shopper yield (sales per shopper) all posted strong increases. The low days of the month for sales, shopper traffic and ATV occurred at the start of Valentine’s Day week, before beginning to move upward.
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