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Now, brands like Vans are embedding these short-term solutions into their day-to-day workflows as they strive to optimize the flow and experience of the shoe and apparel retailer’s 500+ stores in North America. Vans has increased the efficiency workflow for its visualmerchandising and monthly floorset process using solutions from IWD.
In 2018, the company delved into the women’s athletic apparel sector, and by late 2021, its value had reached US$4 billion, after it received US$400 million in venture funding from SoftBank Investment Advisors and Trinity West Venture.
Stores also include a curated product mix that includes personal care items, apparel, snacks and refreshments, books, magazines and gifts, to ensure there’s an array of products that meet the needs of all possible visitors. The key is getting the “fundamentals” of good retailing right, according to Kloor.
For example, in the grocery and apparel sectors, resets usually happen quarterly to ensure new seasonal products get greater prominence on shelves. Emphasize VisualMerchandising. Also, consider how you can incorporate the different types of visualmerchandising into a category reset. Prepare for Seasonal Resets.
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