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Apparel Retailers: Balancing Online And Store Inventories Will Be Your Biggest Holiday Challenge

Retail TouchPoints

In the apparel vertical, the stakes involved in making accurate product forecasts have always been high. Retailers that order too much of a given product must discount to move merchandise in order to make space for the next season’s items — but if they order too little, they miss out on potential sales and disappoint their customers.

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Three trends shaping the luxury retails sector in 2025

Inside Retail

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

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What do Amazon’s Prime Day results reveal about the US retail market?

Inside Retail

According to Adobe Analytics, spending on products like backpacks, lunch boxes, stationery, and other school and office supplies was up 216 per cent across both days, in comparison to daily sales levels in June 2024, while spending for kids’ apparel was up 165 per cent in the same period. appeared first on Inside Retail Australia.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Learn From: Apparel. What was once predictable is now actively in motion.

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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI.

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Future Forward: Zero-Party Data and the Evolution of Retail Advertising

Retail TouchPoints

Optimizing Retail Advertising with Zero-Party Data Retail marketers are continuously challenged to understand how well their products or services align with potential customer preferences. Let’s consider an apparel retailer employing zero-party data strategically in its advertising.

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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?