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Why Australian home goods brand Hommey is taking off in the US retail market

Inside Retail

The CEO recollected that it started with a problem that I came across with home decor, which was finding a premium brand at an affordable price point that had a different approach to content and marketing, yet aligned to my values. Previously, it used an Australian shipping company, which led to delays. Whats next for Hommey?

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Brands and retailers can tap the active communities of influencer partners by encouraging them to go “live.”

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Apparel Retailers: Balancing Online And Store Inventories Will Be Your Biggest Holiday Challenge

Retail TouchPoints

In the apparel vertical, the stakes involved in making accurate product forecasts have always been high. Retailers that order too much of a given product must discount to move merchandise in order to make space for the next season’s items — but if they order too little, they miss out on potential sales and disappoint their customers.

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Zulily Shuts Down and Exits the Retail Market

Retail Wire

Zulily, an online retail platform specializing in women's and children's apparel, has announced that it's closing its doors for good.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. Learn From: Apparel. Prime Day and its halo effect mark July. Back-to-school shopping peaks in August.

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Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

As we navigate an interesting year of retail revival, now is the perfect time to make some small shifts and shrewd strides forward into 2022. Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. Act small: Use a QR code! The QR code is back.

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Why Myer’s new chapter has retail analysts and practitioners divided

Inside Retail

Despite shareholders unequivocal approval of Myers deal with Premier Retails Apparel Brands last week, many retail experts remain sceptical of the logic of combining the two businesses. In a tough market where department stores are struggling for survival globally, and then you bolt on the old brands of these retail operations?

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